LinkedIn Adds News to its Network
Instead of resting on its laurels, professional networking platform LinkedIn does its best to give users more and more features, as well as more productive online experience. The website is willing not only to keep its current audience, but to engage it tightly and to attract new one. LinkedIn made a number of changes on the platform over the past few months. Now, the latest of them will offer users content that was specifically created for the network.
The new feature is called Channels and it is part of the website’s social news page LinkedIn Today. It will take the place of another feature called Industries and it will initially be available only for users who know English.
Channels will offer curated content on twenty different topics, among which are retail, technology, healthcare and marketing strategies. For those of you who are not familiar with the term “curating content,” we will explain that this has to do with collecting the top content which is most shared, read and commented on. For that purpose, the feature will share with users trending news posts, as well as content published by individuals who are experts on the particular subject.
Unlike Industries, Channels will not provide news that is only for professionals. The feature will be also appreciated by enthusiasts in a given field. In addition, the subject will be more interdisciplinary than before.
This new feature on LinkedIn will add more content to the network. Users of the site will now enjoy more feed on their LinkedIn home page since the updates on the topics they have decided to follow will appear there. Also, this will definitely increase the average time LinkedIn members spend on the network.
That will be of great help for the website’s position on the market. Even though, LinkedIn’s earnings for Q1 2013 were higher than its earnings estimates and sales targets, the company’s revenue is marking a slowdown.
Over the last few months, LinkedIn managed to launch many changes on its website. For instance, now the Contact updates have more features for organizing, status updates support @ mentions, profiles are more media-friendly and Android and iPhone users enjoy new LinkedIn apps.
The Channels feature officially rolls out today for LinkedIn’s users which amount to over 225 million.
