Emaar Properties has unveiled the eco-friendly Mushrif Heights, an integrated community focused on sustainable development features. The AED 12 billion project is the latest addition to Emaar’s rich property roster in Dubai including Downtown Burj Dubai, Arabian Ranches, Emirates Living, Dubai Marina and Warsan Estate. Sale of Sidra town homes, the first phase of the project, is scheduled for August 23, 2008.
Designed on the premise of ‘Living in Harmony’ with nature, Mushrif Heights is located near Al Awir and is in close proximity to Mushrif Park. The location allows for easy access to Dubai’s business hubs, while enjoying the serene atmosphere of quieter surroundings. The new neighborhood complements Emaar’s strategy of creating newer economic growth engines in various Dubai districts.   Â
To be built around green hills and spread over 44 million sq ft, Mushrif Heights will be an integrated neighbourhood of villas, town homes and apartments that offer residents a range of eco-friendly innovations and environmentally conscious features that create a community in harmony with nature. In addition to parks, walkways, and landscaped gardens, Mushrif Heights will feature a range of amenities including a school, town centres, a mosque, retail outlets and other leisure & recreational facilities. A central feature of the community will be a hill sanctuary offering spectacular views of the pristine surroundings – an ideal getaway from the hustle and bustle of the city.
Mr Ahmad Al Matrooshi, Managing Director – UAE, Emaar Properties, said: “Sustainable developmental initiatives are gaining importance today with Dubai already having taken the lead in designing and promoting green, energy-efficient buildings. Mushrif Heights is part of Emaar’s commitment to this social responsibility, and we are creating a new eco-friendly community where the focus is on integrating every day living with the natural environment.â€
He added: “Away from the bustle of the city, Mushrif Heights will set a new development dynamic for Dubai, as it also energizes the Mushrif locality. All aspects of the project are in line with Emaar’s overall development ethos of creating integrated communities that meet all lifestyle needs of residents.â€
Masterplanning of Mushrif Heights is progressing, and envisages the development of villa and town home communities and low-rise towers with homes featuring Moorish-style architectural elements. Envisioned to be a ‘sanctuary within a sanctuary’, the master plan of Mushrif Heights has been designed to retain its natural surroundings, thus offering residents the opportunity to take part in conservation and preservation of natural flora and fauna.
Sidra town homes at Mushrif Heights are inspired by the Arabic heritage with emphasis on bright, spacious and welcoming living spaces. With luxury finishes and modern fittings, the homes have spacious balconies that open to nature. Ranging in size from 2325 to 3642 sq and comprising two-, three- and four bedrooms, Sidra town homes come with a choice of garden, courtyard and roof-decks.
Mushrif Heights enjoys excellent road access from the Al Khail and Emirates Road, and is only 15 minutes from the Dubai International Airport.
Prospective buyers and investors interested in purchasing at Mushrif Heights should register on-line at www.emaar.com starting 10am on August 20, 2008. Sales for registered customers will take place on August 23, 2008 from 9am to 6pm at Asmaran Sales Centre, located on Al Qudra in Dubai and at Emaar’s Abu Dhabi Sales Centre. While sales in Dubai are reserved for registered customers only, sales at the Abu Dhabi Sales centre will be on a first-come-first-serve basis and open only to Abu Dhabi residents.
Emaar Properties is the pioneer of master-planned communities in Dubai, and has expanded to 36 markets globally. Mushrif Heights is a further reiteration of the company’s commitment to Dubai – currently the largest contributor to Emaar’s revenues.
The web page handling the online registration for prospective investors in Mushrif Heights, an integrated-community project by Emaar Properties to be launched on Saturday, suffered systems error on Wednesday but the listing quota was reached.
The registration page formally opened at 1.42pm, instead of 10am, and closed at 2.15pm after having functioned for two minutes at 12.40pm, said a call centre agent at Emaar.
The agent added that the quota has been reached despite some technical problems, as there were about 350 registrants for the sale of 250 units of Sidra townhouses at Mushrif Heights, a Dh12 billion project featuring facilities for sustainable development.
“Due to technical issues faced by Emaar, the registration page for Mushrif Heights was temporarily out of order earlier today,” a company spokesperson said in an emailed statement.
The call centre agent said the registration page was opening for some customers but not for the others. Another agent said there was information from the main office that the web page could already be accessed, but it failed at least twice in the morning.
“The problem was resolved immediately by Emaar’s IT Department,” the spokesperson said. “The customer registration quota has been reached and registration is now closed.”
In a statement posted on its web site, Emaar, the biggest publicly traded real-estate developer in the Middle East and Africa, said the selling for registered customers is on August 23, 9am to 6pm, at Asmaran Sales Centre in Dubai and at Emaar’s Abu Dhabi Sales Centre.
The Saturday sale in Dubai is for registered customers only while that in Abu Dhabi is on a first-come-first-served basis and open only to Abu Dhabi residents. The project is near Dubai’s Al Awir area and Mushrif Park.
Last month Emaar also opened an online registration for the sale of its Warsan Estate, a 3.4-million sq ft development featuring 500 Mediterranean-style family townhouses near Dubai’s Emirates Road and Mushrif Park.
http://www.khaleejtimes.com/DisplayArticle.asp?xfile=data/business/2008/August/business_August664.xml§ion=business&col=