Abu Dhabi Crown Prince and Deputy Supreme Commander of the UAE Armed Forces, H.H. General Sheikh Mohammed bin Zayed Al Nahyan, has launched a new media zone in Abu Dhabi to be known as “TwoFour 54”, reported the Emirates News Agency WAM.
The name reflects Abu Dhabi’s geographical location on the world map – lying in-between 24 degree north of the Equator and 54 degree east of the Greenwich Meridian lines – which makes the UAE capital a centre of excellence in Arab content creativity at international level.
The new initiative provides opportunity for the setting up of a new industry in the region by providing a fully-equipped supportive environment capable of gathering under one roof local, regional and international companies operating in various media sectors, including film industry, broadcasting, publishing, digital technologies and music.