The Dubai Mall to host first Waitrose store in the Middle East

1.55,300 sq ft store showcases extensive range of quality food products

2.To offer popular Waitrose-branded products in addition to locally sourced products

3.Largest supermarket in Downtown Burj Dubai

The Dubai Mall, one of the world’s largest shopping and entertainment destinations, to open on October 30, 2008, will host the first Middle East store of Waitrose, ‘Britain’s best high street retailer.’ The Dubai Mall location is also the first Waitrose outside the United Kingdom.

The 55,300 sq ft store will be the largest supermarket in Downtown Burj Dubai, and will showcase Waitrose’s extensive range of quality food products. Located on the Lower Ground level, the same level as car parking, the store is accessible and convenient for all mall visitors.

Waitrose has entered into a licensing agreement with Fine Fare Food Market LLC to open the store in The Dubai Mall. A second Waitrose store will open at the Dubai Marina Mall, which is currently being constructed for opening towards the end of this year.

Mr Yousif Al Ali, General Manager, The Dubai Mall, said: “The Dubai Mall is bringing in several new retail experiences to the Middle East region. Waitrose joins a league of international retailers like Galeries Lafayette, Bloomingdale’s and Hamleys, who make their Middle East debut at the mall.”

He added: “Waitrose has tremendous brand equity, and will appeal to a wide spectrum of shoppers. The opening of Waitrose is a reflection of The Dubai Mall’s objective of bringing in as many unique shopping experiences as possible to the city.”

Waitrose at The Dubai Mall has been designed by London-based design consultancy Kinnersley Kent Design to reflect the ambience of a Waitrose supermarket in Britain and to cater for the specific needs of the target market in the UAE. The store will offer an assortment of Waitrose branded products as well as locally sourced products to meet the needs of the Dubai customer demographic.

The product range includes fresh and frozen foods, delicatessen, cheese, fresh fish, meat, patisserie and hot food counters. Considering local tastes and traditions, Waitrose at The Dubai Mall will only sell-certified Halal food in the main store arena. A fully-functional scratch bakery; interactive butchery and fishmongers and a market-style fresh fruit and vegetable area will underscore the Waitrose commitment to freshness. The store will also carry a selected range of John Lewis non-food products.

Located in Downtown Burj Dubai, billed as the new heart of the city, The Dubai Mall is a 12 million sq ft complex featuring 1,200 retail stores and over 160 F&B outlets. The world-class Dubai Aquarium & Discovery Centre and the world’s largest indoor Gold Souk are among the opening day attractions.

About Emaar Malls Group LLC:

Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC, a leading property developer based in Dubai, and drives its diversification into shopping malls. This is in line with Emaar’s Vision 2010 to become one of the most valuable companies in the world. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world.

At the forefront of these developments is the flagship The Dubai Mall, one of the world’s largest malls in the heart of the Downtown Burj Dubai. Opening in late 2008, The Dubai Mall will be a premier lifestyle and entertainment destination. Emaar Malls Group is also developing two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island which is now open, and the Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community opening in late 2008. Recently, Emaar Malls Group unveiled Cairo Gate, Egypt’s largest shopping mall and leisure destination at the Cairo-Alexandria Project site, a mixed-use development spread over 160 acres.

About Emaar Properties PJSC:

Emaar Properties PJSC is one of the world’s largest property development companies and is rapidly evolving to become a global provider of premier lifestyles. Emaar Properties, which has a strong presence in 36 global markets, has expanded into shopping malls in line with its Vision 2010 to become one of the most valuable companies in the world through a two-pronged approach of geographic expansion and business segmentation. For more information, visit www.emaar.com.

For further information, please contact:

Kelly Home / Roisin Lillis

ASDA’A Burson-Marsteller

E-mail: k.home@asdaa.com, r.lillis@asdaa.com