Emaar Middle East launches Enterprise Resource Planning system to optimize project management

New system to strengthen sales & financial management and growth plans

Emaar Middle East, the business subsidiary of Emaar Properties PJSC focused on various Middle East projects, has launched an advanced Enterprise Resource Planning (ERP) system to streamline project management and overall growth.

Eng. Alaa Abdullah Saed, Chief Executive Officer, Emaar Middle East, said: “Resource use efficiency is especially important in today’s shifting economic conditions, and by implementing an advanced ERP system, we aim to introduce stronger synergies in various project development aspects. The system will be an integrated management tool that covers all aspects of the company’s operation including project management, sales & financial management and future growth planning.”

He added: “The ERP project offers a major shift and technological solution of importance to monitor, finalize and develop projects, sales and financial activities. The project’s implementation will make the company a pioneer in offering customer service in line with international systems.  We plan to implement, coordinate and bring together the project with the systems used by Emaar Properties, and thus leverage Emaar’s extensive project management expertise in various countries across the world.”

The launch of the project was attended by key management executives of Emaar Middle East. Renowned IT experts will implement the system by evaluating the various projects of Emaar Middle East and the development schedules. The system will network the various departments of the company thus ensuring faster follow-up. “The introduction of the system also highlights our commitment to our customers and partners to enhance efficiency of operations,” explained Mr Saed. “It integrates a strong customer relationship management platform that will enhance customer service levels, and help Emaar Middle East to quickly and efficiently meet customer expectations.”

The new ERP system will further enable Emaar Middle East to monitor and manage the development of Jeddah Gate, a master-planned mixed-use project in Jeddah’s new downtown; and Al Khobar Lakes, the luxury lakefront development currently being developed as per the set schedule.

For more information, please contact:
Bashar Kharbat / Rayyan Dahlawi        Nivine William / Kelly Home
ASDA’A Burson-Marsteller            ASDA’A Burson-Marsteller
Jeddah, Saudi Arabia                Dubai, UAE
E-mail:    b.kharbat@asdaa.com Email: n.william@asdaa.com, k.home@asdaa.com
r.dahlawi@asdaa.com