Dubai Marina Mall to house 160 retailers

1. Opening December 22
2. 390,000 sq ft of leasable area
3. The fashion address and lifestyle centre in the heart of Dubai Marina

Dubai Marina Mall, developed by Emaar Malls Group will open on December 22, 2008 to capture holiday sales with more stores opening in the lead up to Dubai Shopping Festival. As a lifestyle shopping and leisure destination, Dubai Marina Mall will be the fashion address and entertainment hub for residents in the Dubai Marina.

With 390,000 sq ft of leasable area over four levels, Dubai Marina Mall will feature 160 stores dedicated to fashion, jewellery, home furnishings, entertainment and a strong waterfront dining offer. Located in the heart of Emaar’s thriving waterfront community, Dubai Marina Mall will provide residents with all the conveniences of a centre for the local community, combined with a retail and leisure mix rivaling that of a world-class shopping mall.

Fashion, accessories and beauty brands on offer will shortly include: Bebe Sport, Karen Millen, Diesel, Ed Hardy, Juicy Couture, Patrizia Pepe, Paul & Shark, Miss Sixty, Byblos, Fred Perry, Lacoste, Nautica, Desigual, Cole Haan, Duchamps, Folli Follie, Yamamay, Guess by Marciano, Reiss, Sephora and Bobbi Brown.

Mr Ian Ferguson, General Manager, Dubai Marina Mall, said: “With a dynamic mix of high street fashion and trendy labels, Dubai Marina Mall will appeal to the cosmopolitan needs of the marina residents. The Dubai Marina attracts a relatively ‘younger’ demographic with singles, the newly married or young families who embrace the vibrant marina lifestyle. Dubai Marina Mall will be the destination of choice for shopping, leisure and entertainment.”

Mr Ferguson added: “Two of the mall’s key features are a great location with convenient access coupled with a strong retail mix. Estimates show that there will be approximately 36,000 residents in the Dubai Marina area by 2010 and this is to grow to 45,000 by 2015. Dubai Marina Mall is ideally placed not only to be a hub for this growing core population but also to service the much broader catchment area of New Dubai as a whole.”

Dubai Marina Mall’s unique positioning on the marina, lends itself to a casual dining experience with al fresco dining and waterfront views. The international food and beverage offer will reflect the varied tastes of marina residents with restaurants such as Dean & Deluca, Yo! Sushi, Gourmet Burger Kitchen, Noodle Factory, Karam Beirut, and all-day cafés such as Café Nero, Café Blanc and Eric Kayser to open in early 2009.
In addition, a flagship Waitrose store will come on line in January 2009 offering a wide range of innovative, quality food products. Voted Britain’s best high street retailer, Waitrose’s dedication to freshness will be reflected through its in-store bakery, butchery, fishmongers and market style fresh fruit and vegetable area. This will be the largest supermarket in the entire Dubai Marina community.

To entertain and provide service to parents and children, Favourite Things, the home-grown children’s edutainment and play centre for parents and children, will open their second UAE outlet at Dubai Marina Mall. Children can play and learn in a safe environment while parents do their weekly shopping.

The entire development comprises The Address hotel and serviced residences; a 7-storey Gourmet Tower dedicated to diverse haute cuisine and accessible by a pedestrian bridge; and Marina Plaza, a commercial tower that was launched to overwhelming customer response. The mall itself has over 2,000 dedicated car parking spaces and is accessible directly from Sheikh Zayed Road via a new tunnel just past exit 32.

About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC, a leading property developer based in Dubai, and drives its diversification into shopping malls. This is in line with Emaar’s Vision 2010 to become one of the most valuable companies in the world. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world.

At the forefront of these developments is the flagship The Dubai Mall, one of the world’s largest malls in the heart of the Downtown Burj Dubai. Now open, The Dubai Mall is the region’s premier shopping, lifestyle and entertainment destination. Emaar Malls Group is also operating or developing two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island which is now open, and the Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community opening in late 2008.

Internationally, Emaar Malls Group is actively planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Kingdom of Saudi Arabia and continues to drive the company’s expansion strategy on a global scale.

About Emaar Retail:
Emaar Retail is a wholly owned subsidiary of Emaar Malls Group LLC and is the vehicle for all retail operations. Emaar Retail is developing a portfolio of brands in key growth markets and is strategically building new alliances, joint ventures, franchises and licenses for all mall developments under the Emaar Malls Group umbrella.

Emaar Retail also manages the business operations for The Dubai mall’s leisure and entertainment brands including KidZania®, SEGA Republic®, the Olympic-sized ‘Dubai Ice Rink’ and Dubai Aquarium & Discovery Centre. Emaar Retail has also entered into a joint-venture with Cathay Organisation in Singapore, to form Reel Entertainment to develop cinemas across the region including flagship 22-screen Cineplex at The Dubai Mall.

Emaar Retail was established to drive Emaar Malls Group’s developments in key emerging markets across the Middle East, North Africa and the Indian Sub-Continent through creating the right retail mix for the various markets.

About Emaar Properties PJSC:
Emaar Properties PJSC is one of the world’s largest property development companies and is rapidly evolving to become a global provider of premier lifestyles. Emaar Properties, which has a strong presence in 36 global markets, has expanded into shopping malls in line with its Vision 2010 to become one of the most valuable companies in the world through a two-pronged approach of geographic expansion and business segmentation. For more information visit www.emaar.com.

For further information, please contact:
Kelly Home / Roisin Lillis
ASDA’A Burson-Marsteller
E-mail: k.home@asdaa.com, r.lillis@asdaa.com