Seagate brings Enjoyment of Digital Content to the Living Room

Stylish Media Docking Solution Makes it Easy to View Movies, Videos and Photos on Your TV Screen

Seagate (NASDAQ: STX), the world’s leading provider of storage solutions, today unveiled the new Seagate® FreeAgent® Theater™ HD media player, a complete home theater solution designed to enhance the experience of enjoying digital media by providing an easy way to play your favorite videos, movies and photos on your TV. The Seagate FreeAgent Theater media player is a new accessory designed to work with the company’s award-winning FreeAgent® Go™ portable hard drive, enabling people to easily enjoy stored digital media on their TV screens rather than their computer monitors. Just tuck the media player next to your TV, pop in your FreeAgent Go hard drive, point, click, and enjoy as your personal memories and favorite movies come to life before your eyes in HD quality video with surround sound. The announcement was made at the 2009 International Consumer Electronics Show, taking place in Las Vegas, Nevada.

“Consumers are awakening to the fact that the PC isn’t the best place to store or view their photos and videos, says Chris Chute, research manager for IDC. “Over time the living room and robust storage solutions will go hand-in-hand to facilitate the next-generation of sharing memories.”

According to IDC’s digital imaging research1, consumers of the world over capture and archive over 15 billion gigabytes of digital photos and video every year, most of which is primarily viewed and stored on the home computer. However, according to a recent survey by Parks Associates2, more than a quarter of consumers are interested in accessing personal content – such as photos and music – directly on the TV, while nearly a third of respondents expressed interest in being able to view movies and other PC-hosted video through the TV. Historically the only way to transfer digital files from the computer to the home entertainment center was through complicated home networking solutions or the time-consuming task of burning multiple DVDs or CDs. Now the Seagate FreeAgent Theatre Media Player provides a way for people to easily store and move their media library between their PC and home entertainment system so they can share their favorite photos, movies and videos with family and friends in a familiar and comfortable setting.

Key Features and Benefits

The Seagate FreeAgent Theater media player introduces a new way of thinking about how an external hard drive is used. Back up, storage and protection have always been the primary function of an external storage device. With FreeAgent Theater, Seagate now introduces enjoyment:
Experience high-definition movie viewing with DVD-like playback control and surround sound.
Pair slideshows of high-resolution photo libraries with music collections and customize with specialized transition effects.

Easily synch and organize digital media from multiple computers using the FreeAgent Go drive.
Instantly access entire libraries of digital media by simply popping a FreeAgent Go drive into the media player or connecting another external storage device using the external USB port.
On-screen navigation is a snap with the handy remote with an intuitive interface and familiar button layout.

Seagate FreeAgent Theater couples cool functional design with technical simplicity. The docking solution eliminates the need for fumbling with excessive amounts of cables or complicated network setups, while its familiar DVD-style remote control interface makes it a breeze for any member of the family to use. Its sleek, piano-black encasing makes this new component look right at home beside the DVR, DVD-player and television.

“Consumers today are the number one creators and aggregators of digital content—most of which holds a sentimental or emotional value and is unfortunately trapped on their home computers,” said Pat King, senior vice president of Seagate’s Consumer Solutions Division. “For years, Seagate has provided solutions for storing, organizing and protecting this personal content – now, with Seagate FreeAgent Theater, we provide the ability for families and friends to share and enjoy these memories together in the comfort of their living rooms.”

Source: IDC, Worldwide Consumer Video Content and Archive 2007-2011 Forecast: The Video Bible, Doc # 210035, December 2007; IDC, Worldwide Digital Image 2007-2011 Forecast: The Image Archive Bible, Doc # 209873, December 2007

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives and storage solutions, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, with the goal of being the time-to-market leader in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at http://www.seagate.com.

For more information, please contact:
Tarek El-Moukachar
Asda’a Burson-Marsteller
t.elmoukachar@asdaa.com