Many high-adrenaline leisure attractions for total family fun at SEGA Republic

Safe, highly individualised rides based on participant skills

Highlights the varied leisure attractions offered by The Dubai Mall

At SEGA Republic,aAn exciting array of theme park adventures awaits families at The Dubai Mall. The largest-ever SEGA Republic in the Middle East region will open at the mall shortly. A high-adrenaline ride, adventure and gaming zone, SEGA Republic is developed in association with Japan-based SEGA Corporation, one of the global leaders in hi-tech entertainment.

Finishing work on SEGA Republic, the newest leisure attraction at the mall, is currently progressing for opening this summer, for which The Dubai Mall has set apart 76,000 sq ft across two levels. An indoor roller-coaster, thrilling rides and motion simulators, many of which are bespoke attractions for Dubai, are the highlight of SEGA Republic, which will appeal to all members of the family.

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “As the world’s largest family shopping and entertainment destination, The Dubai Mall is continuously adding to its retail and leisure portfolio. The opening of SEGA Republic, the largest indoor theme park of its kind in the Middle East region, will complement the successful leisure attractions of the mall such as Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and The Waterfall.”

He added: “In the coming months, even as more retail outlets open, the mall will unveil newer leisure concepts such as KidZania®, a unique edu-tainment concept for children and Reel Cinemas, the 22-screen cineplex. Leisure components are a strong draw for families and, in turn, further support retail sales.”

SEGA Republic will feature numerous key attractions including SPIN GEAR, HALFPIPE CANYON, SONIC HOPPER, INITIAL D4 LIMITED, STORM-G and OUTRUN2 SP. With most of the major attractions being based on skill levels, visitors are guaranteed that no two rides are ever the same, providing a unique experience every time. While the bespoke roller-coaster, SPIN GEAR, is set to become a rage among families, HALFPIPE CANYON, a snow/skateboarding simulator that has gained a phenomenal following at SEGA’s Joypolis theme park in Japan, is also keenly awaited by theme park enthusiasts in the region. “Drifting” fans can now experience the thrill of INITIAL D4 LIMITED and SONIC HOPPER, the 9-metre drop tower that provides a breath-taking ride. Visitors can also enjoy up to 250 amusement games, a climbing wall and a host of food and beverage options at SEGA Republic.

Mr Suresh Bhatia, Chief Executive Officer, Emaar Retail LLC, explained: “Most of the attractions in SEGA Republic will be a first-time experience for visitors to the mall and in the region. The selection of rides, roller-coaster, motion ride simulators and games in this all-season indoor theme park, have been made to meet the demands of the fun-loving young population of the region as well as families. Safety aspects are given the highest priority, and SEGA Republic will have a dedicated team of professionals on hand to assist visitors.”

He added: “A judicious leisure mix is one of the biggest attractions of shopping malls today. The Dubai Mall is setting the trend in the region and globally too, with unprecedented leisure concepts which have all been well-received. The indoor environment of SEGA Republic has also been specially developed for the varying rides, keeping the convenience of visitors in mind.”

KidZania®, another leisure concept in the mall to open this year, is a novel concept that introduces children to a scaled-down version of a city in which they can experience the ultimate in role-playing. They can choose from over 70 preferred ‘roles’ and be provided with costumes and other accessories for the complete real-life like experience. Reel Cinemas, the 22-screen cineplex due to open this summer, the largest in the city, will house up to 2,800 seats. Over 900 retailers have already opened at The Dubai Mall and the remaining 300 will open in the next three months. Several of these are flagship stores or mark the Middle East launch of global brands.