1. The Dubai Mall is a hub of shopping and leisure activities during DSS
2. Exciting calendar of events for families
As a key sponsor of Dubai Summer Surprises (DSS), The Dubai Mall, the world’s largest shopping and leisure destination, will showcase a wide array of entertainment events, many centred around musical entertainment. Complementing the entertainment will be mall-wide promotions and bargain deals appealing to residents and tourists alike.
One of the big highlights of the The Dubai Mall’s DSS activities is The Hello Kitty Jungle Party which is to be held daily (excluding Tuesdays) from July 2 to 22 at the Star Atrium. Live theatrical musical performances by a cast of six Hello Kitty characters and one live singer will entertain children. The ever-popular Hello Kitty merchandise will be available at The Dubai Mall throughout the duration of these shows.
Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: ’’The Dubai Mall, as the world’s largest shopping and entertainment destination, is privileged to be a Key Sponsor of DSS 2009, the city’s summer shopping extravaganza. The Dubai Summer Surprises activities follows our own successful in-mall campaign, the Festival@The Dubai Mall, giving customers an extended stretch of bargain deals and in-mall entertainment. DSS is a key event in Dubai’s retail calendar and the entertainment showcase at The Dubai Mall will appeal to children and adults alike.â€
Highlights of the most popular West End shows will be performed daily at the Star Atrium for two weeks only from 29 July. Popular favourites including Phantom of the Opera, We Will Rock You, Cats, Bollywood shows and more, combined into one spectacular performance, showcased by six professional dancers and four singers. The energetic and vibrant piece showcases over 100 costumes with a rendition of selected pieces from some of the world’s most exhilarating musical shows.
Other highlights of the mall’s DSS activities include Dubai Voices, a group of local children and students that will perform 23 to 25 July at the Fountain Oasis. The musical theme continues throughout DSS at The Dubai Mall with Africa’s leading Children’s Choir featuring children combining a mix of traditional African songs to modern leading songs. The choir will appear on July 29 to 30 from 6pm to 9pm also at the Fountain Oasis. All donations received on the day will go towards developing the local schools in the children’s own communities.
Also during DSS, from the start of July visitors can get a glimpse of the soon to open SEGA Republic, the 76,000 square foot indoor theme park coming to The Dubai Mall this summer. Featuring 17 games for kids and kids at heart, the SEGA Republic preview center gives just a small taste of the fun to come. In addition to 250 or so of the latest amusement games, look forward to a heart-stopping indoor rollercoaster, thrilling rides, and adrenaline-pumping motion simulators for all the family at the largest SEGA Republic theme park in the Middle East.
Visitors to The Dubai Mall can also enjoy the Dubai Aquarium & Underwater Zoo, the Olympic sized Dubai Ice Rink and over 900 shopping options now open – several of them having opened their Middle East flagship stores in the mall including the recent edition of anchor department store Galeries Lafayette. The mall’s entertainment precinct featuring Reel Cinemas, SEGA Republic and KidZania® will open shortly.
About The Dubai Mall:
The Dubai Mall is the world’s largest shopping and entertainment destination spread over a total area of 12 million sq ft. With a total internal floor area of 5.9 million sq ft, the mall has 3.77 million sq ft of gross leasable space which hosts 1,200 retail stores including over 160 food and beverage outlets in food courts that have a capacity to seat 3,000.
The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions. The leisure attractions include The Dubai Aquarium & Underwater Zoo, which features the largest acrylic viewing panel in the world and a walk-through tunnel. The Olympic-sized Dubai Ice-Rink is another key leisure attraction and a destination for skating enthusiasts.
Fashion Avenue, a 440,000 sq ft fashion precinct dedicated to haute couture, positions the mall as the fashion capital of the region; while the Gold Souk is a sprawling gold and jewellery retail showcase with over 200 stores.
The strong family entertainment theme includes KidZania®, an innovative children’s ‘edu-tainment’ concept that is being introduced to the region for the first time; SEGA Republic, a 76,000 sq ft high adrenaline indoor theme park; The Grove, an indoor-outdoor streetscape with fully retractable roof, and the 22-screen Reel Cinemas with a total capacity of 2,800 seats.
For the convenience of visitors, the mall offers over 14,000 car parking spaces.
About Emaar Malls Group LLC:
Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC. Emaar has announced investments in shopping malls of over US$4 billion (AED 15 billion) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world. At the forefront of these developments is the flagship The Dubai Mall, the world’s largest mall, in the heart of the Downtown Burj Dubai.
Emaar Malls Group also operates two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community. Internationally, Emaar Malls Group is planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Saudi Arabia and continues to drive the company’s expansion strategy on a global scale.
About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education and healthcare. For more information, visit www.emaar.com.
