Back2School festivities at The Dubai Mall

1. Back2School campaign educates, engages and builds excitement for children for the coming school year
2. Educational and interactive activities for the entire family throughout the mall
3. Retailers showcasing new and exciting school products and fashions from Hamleys, Magrudy’s, Babyshop, Ecco Kids, Pablosky, Lasenza Girls, Ankler and more

The Dubai Mall is celebrating Back2School by hosting fun educational and entertainment festivities with participating retailers showcasing essential school products, stationary themed decorations and entertainment for kids. The nine-day campaign which is being held at the Star Atrium and throughout the mall is running until August 20, 2009.

In support of the Back2School campaign, retailers at The Dubai Mall including Hamleys, Magrudy’s, Babyshop, Ecco Kids, Pablosky, Lasenza Girls and Ankler are participating with temporary display kiosks and interactive activities located at the Star Atrium. Students can go back to school in style with products on display to include uniforms, stationary, school bags, accessories, shoes and books, suitable for all age groups, from early year learners to Senior School.

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said “Hosting Back2School at the mall directly follows the conclusion of a successful Dubai Summer Surprises 2009, one of the leading shopping and entertainment events of the year. Back2School is one of many events being held at the mall and is an ideal platform for parents and children to kit out on time for the new school year, all under one roof.”

Fun and interactive activities are a special treat for visitors of the mall including some of the most popular video games such as Wii Guitar Hero. Oversized stationary themed stands are set up as part of the decoration design to add to the feel and spirit of the occasion, and children can also enjoy watching educational shows on their favorite school subjects.

Mr. Rafi added: “Organising these activities comes as part of The Dubai Mall’s continuous efforts to support youth in the UAE and promote the importance of education. We hope these activities will help students look forward to the beginning of a new school year with fun and high spirit. The Back2School surprises combine education and entertainment with convenient options to purchase essential school products from our participating retailers while enjoying ongoing entertainment.”

The Dubai Mall currently has over 900 retail outlets including several flagship or debut stores of leading global brands. Souk Al Bahar, a celebration of Arabesque architectural elements in a modern shopping environment is connected by pedestrian bridge, overlooking The Dubai Fountain and the magnificent Burj Dubai.

Visitors can dine at their choice of 160 F&B outlets at The Dubai Mall, or at Souk Al Bahar’s extensive waterfront promenade restaurants. Leisure options at the mall include Dubai Aquarium & Underwater Zoo, the Olympic-sized Dubai Ice Rink, Reel Cinemas, and The Waterfall. More entertainment avenues including KidZania® and SEGA Republic will open at The Dubai Mall later this year.