Reel Cinemas welcomes more than ten thousand eager movie-goers in first week

Strong footfall highlights The Dubai Mall’s growing popularity

Reel Cinemas, the spectacular new megaplex at The Dubai Mall, has recorded an impressive visitor turn out following its opening on August 14, with more than ten thousand eager movie-goers enjoying the magical world of movies during its first week. Ten screens are currently operating, with a further twelve to come on line later this year.

The megaplex screened an impressive line-up of international blockbusters in its opening week, including Funny People, G.I. Joe and My Sister’s Keeper. Footfall numbers are continually increasing as word of the new cinema spreads.

Mr. Arif Amiri, Chief Executive Officer, Emaar Retail said: “The impressive visitor turn-out to Reel Cinemas at The Dubai Mall in its first week of operation is very promising. We have opened a world-class cinema and as visitors enter our expansive lobby lounges and cinema halls they can feel the difference. Reel Cinemas will raise the bar on cinema entertainment in Dubai and we look forward to continually entertaining mall visitors with our movie screenings.”

The halls at Reel Cinemas have been built to above-industry standards, offering ergonomically designed seating with the widest legroom for visitors’ utmost comfort. Wider aisles and greater distance from the screen to the first row of seats are other added features.

Mr. Amiri added: “Reel Cinemas is on track to becoming the premier destination for movie-goers in Dubai. So far we have received excellent reviews from movie-goers, with many commenting in particular on the high sound and picture quality in the theatres.”

Says Mr. Suhaimi Rafdi, Chief Executive Officer of Cathay Organisation, “Before the design and construction of Reel Cinemas even began, we already had in mind a superior, world-class Cineplex with top-notch facilities and technology that would provide only the best movie experiences for movie-goers. With the promising response and support we have received in just one week, we can expect the Reel Cinemas brand to become a household name in no time.”

A number of special offers are available at the concession counters to celebrate the opening including a variety of combos with popcorn, hotdogs, nachos and soft drinks. Supersize Mondays and Wednesdays allow visitors to upsize popcorn to large for free with every regular popcorn combo purchased.

Located in the entertainment precinct on level two of the mall, Reel Cinemas has added to the extensive leisure components at The Dubai Mall. The cinemas have direct access from the mall’s car park P2 to the lobby for visitors’ utmost convenience.