Umm Suqeim residents to benefit from new aswaaq community center

Center to include a supermarket, retail stores and offices

aswaaq will officially open its third community center on September 15th in Umm Suqeim. In line with the company’s vision, the new community center aims to enhance the local community spirit by providing excellent shopping facilities and offering an array of services for local residents at competitive prices.

The community center is built on 56,000 sq foot of land and consists of retail shops and a 25,000 sq foot supermarket, offering the same services and selection as aswaaq’s additional two community centers, Nad Al Hamar and Mizhar. This includes a bakery, butcher, fishmonger and fruit and vegetable sections. Home delivery services will also be available, and shoppers can take advantage of WAFA loyalty points, discount coupons and other promotions.

The new community center also includes French Bakery; a brand that will open in aswaaq’s future centers. The village-themed cafe and bakery will offer gourmet European and French baked-goods in addition to serving light meals and an outstanding selection of beverages.  It is French Bakery’s fourth location in Dubai and will be open 24 hours a day.

Commenting on the upcoming opening, Abdul Basset Al Janahi, CEO of aswaaq, said:
“We are pleased to announce the opening of our fourth aswaaq branch in Umm Suqeim.  The new center will provide ample job opportunities for locals as well as help bring people from the community together. By creating a close knit community feeling, we hope to build upon the success of our previous centers.”

In addition to the new Umm Suqeim community centre there are now three aswaaq community centers in Dubai and one supermarket in Al Sufooh area. The first one, was opened in November 2008 at the Nadd Al Hamar, the second was officially opened by His Highness Sheikh Mohammed Bin Rashid on May 2009 and in with the aim of meeting the demands of residents in various residential areas across Dubai.
As part of aswaaq’s commitment to safety and quality control, the company was recently HACCP certified at its branches in Nadd Al Hamar and Al Mizhar. It also installed the Airocide system in July, a NASA developed air purifier which increases air quality and shelf life of produce.
“Ensuring optimum levels of health and safety at all our supermarkets and community centers is our number one goal. Since the very beginning when we opened our first branch in Nad Al Hamar, we have had stringent goals that we have worked towards. Today, we are seeing outstanding results and receiving excellent feedback from our stakeholders,” added Al Janahi.

About aswaaq
“aswaaq” is an LLC company owned by Dubai government. The “aswaaq” project is a new, innovative concept in the world of shopping and retail, based on small, medium and large-sized shopping centres strategically located at the heart of residential areas. These centres will have lively “aswaaq” supermarkets at their heart complemented by retail shops and will soon become available in all bustling and populated areas of the UAE, providing a wide range of products that meet the requirements of all shoppers regardless of their nationality or age.
Most recently, aswaaq has announced that its supermarket in Nad Al Hamar has been awarded the Hazard Analysis and Critical Control Points (HACCP) certification only after four months of its opening. The supermarket was awarded HACCP for its approach to food safety, food handling, storage, processing and display of food items, and is now recognized as the first supermarket in the GCC to receive the HACCP certification.
The “aswaaq” shopping experience is uniquely defined by the high-quality tailor-made assortments and fresh products offered at fair prices with friendly, consistent and efficient customer service. “aswaaq” is particularly proud of the values upon which it bases its practices, respecting its clientele’s freedom of choice, focusing on applying the best international practices, not to mention contributing to the pioneering task of institutions supporting medium-sized and small projects in the UAE. By becoming a major source of products, goods and services, “aswaaq” will play a vital role in local neighbourhoods; providing investment opportunities for UAE entrepreneurs, as well as creating job prospects. Moreover, it will also provide UAE nationals with the opportunity to become major importers and suppliers.
“aswaaq” will also give back to society by setting aside a certain percentage of the net profit for social and community services.