Manchester United, the UK’s Premiership football club is now fielding a new team of confectionery products which are soon to be available within the Middle East.
The first territories within the GCC to sign up to this incredible opportunity are U.A.E. and Qatar where Sweet Cred is delighted to announce its exclusive distribution agreement with Federal Foods. Federal Foods are already the exclusive distributor for Sweet Cred’s wide range of novelty confectionery products and all of the team feel that Manchester United Merchandising Ltd, Sweet Cred and Federal Foods will score lots of goals throughout the U.A.E. The company is in discussions to appoint distributors for other countries within the Middle East.
All of the products will be jointly branded with Manchester United’s world famous logo alongside the Sweet Cred trademark and the products include hand decorated marshmallow footballers; strawberry scarves; 1 metre bubble gum touchline; gummy footballs; referee’s whistle pops and the fun packed Manchester United Surprise! Bag. Every pack will show action photographs of the Manchester United players taken throughout the new season. In addition, a unique football card is also included within this confectionery range.
Manchester United has World Wide recognition, with over a 300 million supporter fan base. Their distinct red colour will be clearly defined on all packaging and the candy will hold the mighty team’s red and white colours.
To kick off the launch of this exciting new range the Manchester Utd confectionery range is being showcased in Sweets Middle East, Dubai International Convention & Exhibition Centre, 2-4 November 2009.
