Giordano is helping to lift the spirits for 2010 with its Junior “Cheer U Up” collection of crossover T-shirts in bright colours, energetic designs and the happiest smileys of the year. The project is trying to boost feelgood levels to raise people’s spirits and encourage them to remain positive in the face of the global downturn.
“The smiley logos on the front of the T-shirts are a global symbol of happiness and they give off a signal that everything will be fine. It’s a laid back kind of feeling with a really positive message,” said Ishwar Chugani, Executive Director of Giordano.
The collection will be available until January 15. “The range is just for our Junior brand,” added spokesman, “but it’s not just the wearer who benefits. Everyone who sees the shirt should feel better too. It’s a contagious effect and what better way to start the new year than on a positive note?”
Giordano Junior is part of the essential range, aimed squarely at the children’s market and marks a renewed emphasis on Giordano’s core features of quality, knowledge, innovation, service and simplicity.
“We want to remind people of our traditional values and this is a great way to start a more prosperous and happier 2010,” concluded Chugani.
About Giordano:
Giordano International was founded in Hong Kong in 1981 and is now one of the worlds leading international retailer of apparel and accessories for men, women and children. From its beginnings as a manufacturer of casual clothing in the 1970s, Giordano has developed into one of the world’s most renowned, apparel retail brands. By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), Giordano has grown from its single Hong Kong store in 1981 to the present network of over 2,000 stores in the Middle East, Asia, Australia, India, Eastern Europe and North America.
Giordano currently operates over 200 stores the Middle East and India.
About Giordano Essentials:
The triumph of form and function.
When it comes to matters of the wardrobe, men and women stand united as they both tackle the daily dilemma of: What to Wear. After all, the fuller a wardrobe seems, the less there appears to wear.
The complexities of dressing are greatly simplified by Giordano ensuring it has its Essentials firmly in place. A collection of Essentials allows for versatility, while maintaining a clean and classic look. In times of dressing up, the collection plays a pivotal role in anchoring fleeting fashion trends, through their ability to mix and match. Giordano Essentials remains timeless in their styles and colours and require minimum maintenance, thereby extending their appeal to all nationalities, ethnicities and age demographics.
