The Dubai Events and Promotions Establishment, organizers of Dubai Shopping Festival, has begun receiving entries for the DSF 2010 Photography Award, an initiative established since 1996 to honour the efforts of press photographers in the UAE and the region.
Only press photographers are eligible to take part in the Award. The categories for this year are DSF Celebrations and DSF Shopping. Photographs in the Celebrations category should ideally reflect the slogan of Dubai Shopping festival – One World, One Family, One Festival. Additionally, the images should cover the multi cultural aspect of Dubai and DSF in the form of visitors, tourists, and families. 
Entries in the ‘Shopping’ category should highlight the various shopping opportunities during DSF and capture the excitement of shopping in Dubai’s numerous luxurious malls, souks, and streets.
While the winners will receive a trophy and prize money of $5000, runners-up will receive $4000, and third prize winners will collect $3000. The application form for the DSF 2010 Photography Award can now be downloaded from the DSF website with the link http://www.mydsf.ae/pdf/Photography_application_formA4.pdf.
