UAE-based designer Amal Murad unveiled her luxury abaya fashion line, REDAA, during Oriental Night – the prestigious closing show at Rome Fashion Week.
Award-winning designer Amal Murad’s consistently superb quality, originality and wearability of her creations have secured her place as an international leader in the field of high fashion abaya design.
A unique collection of abayas were seen by the audience – a fusion of traditional Arabic abaya design with a contemporary touch, including Swarovski crystal-studded shaylas and luxury lace. The high-fashion REDAA collection is based upon the principles of quality, culture and tradition.
Dubai based designer Amal Murad, said: “Abaya style has changed tremendously over the years; the Amal Murad collection displayed at Oriental Night demonstrates how the modern day abaya can exist without losing its traditional and cultural elements.â€
“It’s a pivotal moment in my career to see my designs enthusiastically received on the catwalk of an international fashion show. Next month Amal Murad collection will be unveiled at Dubai Fashion Week providing another opportunity to demonstrate how abaya design is evolving and changing with the times.â€
Amal Murad designs are targeted at the elegant, confident, well-traveled and successful woman. Fabrics are predominantly fine all-natural wools, chiffons, cottons and silks, and sourced from the most prestigious suppliers worldwide. Past collections have featured extensively in the most respected fashion shows in the Middle East and have reached the most sophisticated Arab clientele worldwide.
