Dreamdays, the leading provider of gift experiences in the UAE completes five years of operations in the UAE. While moving into a new office at Ibn Batuta Gate and opening a Middle East office in Iran, expansion plans for 2010 include offices in Abu Dhabi and Lebanon.
Established in 2005, Dreamdays offers extraordinary gifts that satisfy all requirements with over 200 activities to choose from. These include adventure and sporting experiences that comprise 40% of the business. Beauty and spa gifts constitutes 30% of the business, followed by dining at 15%, getaways comprising 10% and creative workshops at 5% of the total volume of business.
Speaking about the key aspects of business growth, Farshid Rahimkhani, Managing Director, Dreamdays, said, “Our business mantra has always been focused on providing impeccable customer service for unique product offerings. Ease of purchase and several budget options for gift experiences along with educated and informed customer service representatives has been the key to our success.”
“Year 2009 gave Dreamdays the opportunity to provide our corporate clients with value added services for staff motivation and helped to increase customer loyalty programmes with cost effective solutions.†He added.
Dreamdays has grown into a one stop gift solution centre. Alongside the long list of gift activities, it has focused on catering to all age groups, genders and nationalities. The lasting impressions on the gift givers and receivers have encouraged them to repeat their experiences.
While understanding the dynamics of the target segments, Dreamdays has added a whole new bundle of gift activities over the last year. These include quad biking, karting, spa treatments for men, style photo shoots, DJ training, photography workshops, and many others. The company has plans to add a lot more activities in 2010.
Dreamdays makes gifting experiences very simple. While the business is based on the internet (www.dreamdays.ae), customers can also choose the experience and book them through a dedicated call center (800 2080). Gifts vouchers can also be bought from Virgin Megastores or Geant in the UAE.
While experiences are grouped into categories, gifts can be presented in several options of coloured vouchers starting from AED 125 to over AED 8,500 and are valid for 12 months.
The gifts are delivered free to the recipient and contain information on the choice of experiences, experience card with validity period, user guide, personalised greeting card from the sender and a Dreamdays CD.
Dreamdays is focused on increasing its customer base and has drawn up a clear cut strategy to address the growing demands of UAE residents. These include new products, several well timed and attractive promotions and more importantly highlighting the gifting experience not only for the giver but the memorable experiences of the receiver.
