International retailer Giordano had a robust first quarter, highlighted by the opening of four new stores in the UAE, Saudi Arabia and India. The renowned brand continues to strengthen its position in the UAE and successfully broaden its horizon in the region.
Amidst the difficult times of the world economic crisis, Giordano has been able to keep its roots strong by opening stores in existing and new markets. Capturing an untapped customer base and taking advantage of high foot traffic among shoppers in the UAE, Giordano recently opened their new concept store at Mirdif City Centre and Century Mall in Dubai. In Saudi Arabia, BSX and Giordano Junior opened at Al Jamaiya Plaza, Jeddah, additionally, two stores and three shop-in-shop counters were opened in India.
Apart from opening new stores, Giordano is also investing to refurbish existing stores to reflect its new store concepts.
“At Giordano, we believe in reinventing ourselves and adapting to the changing times, consistently offering our customers choice, value and impeccable service. The key to Giordano’s long-term success has always been in maintaining our commitment to provide simple, clean and comfortable design; quality workmanship; mindful customer service and value for money. Our core value is the solid foundation of the brand that in turn has built a strong and loyal following for Giordano around the world,†said Ishwar Chugani, Executive Director, Giordano Fashions LLC. “
In Saudi Arabia, Giordano is currently celebrating 15 years of successful presence and growth in the Kingdom and is reaching more customers via new store locations. As part of its celebration, Giordano launched a charity drive for the benefit of the Disabled Children Association in Jeddah and expects to raise over 100,000 Saudi Riyals towards this initiative.
Expanding in the sub-continent and taking stock of its high potential as an evolving retail base, Giordano currently intensifies its presence in India with additional investments totaling US$10 million in line with their plans to operate 30 stores by 2012, demonstrating strong optimism in the market. This includes the launch of a 10,000 square feet distribution and operational facility in Chennai.
This year, Giordano also opened two more stores in Armenia, a store in Syria and one more in Tbilisi, Georgia .Plans are currently being finalized to open stores in, Libya, Tunisia and Iraq.
With a global presence of 2000 stores, Giordano has grown into one of the leading retailers in casual apparel and goes from strength to strength in the Middle East.
