Online shopping more popular and easier than ever before

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Visa cardholders get access to thousands of U.S stores and a chance to win a FIFA World CupTM ticket package

Visa, the leading payment solutions provider, has partnered with Borderlinx, the leading international cross border e-commerce solutions company, to enable GCC Visa cardholders to more easily shop from thousands of U.S and U.K. based online retail stores.

By providing a U.S and U.K. addresses and shipping services, Borderlinx allows GCC shoppers to make purchases from American and U.K. online retailers that only deliver within their home countries. In addition, Visa cardholders will benefit from free registration to the Borderlinx service, a 10% discount on international shipping, as well as the chance to win one of five exciting 2010 FIFA World CupTM travel packages to South Africa.

The GCC is the latest worldwide region to benefit from the exclusive agreement between Visa and Borderlinx.

Kamran Siddiqi, Visa General Manager for GCC, Levant, Pakistan and Afghanistan said: ‘Visa is delighted to partner with Borderlinx and provide GCC consumers with access to leading U.S and U.K. based retailers and the benefits of shopping without borders. Visa is committed to benefitting our cardholders through exclusive partnerships which offer cardholders new and exciting experiences.’

David Spottiswood, CEO of Borderlinx stated: ‘This agreement with Visa is significant in the development of cross border e-commerce, providing GCC consumers with an easy and cost effective way of accessing U.S and U.K. online retailers. Consumers in the GCC now have the opportunity to purchase goods and benefit from the exciting deals on offer, as well as enjoy access to products and brands not readily available in their home market.’

“With an unsurpassed acceptance network, Visa is the most preferred card in the world for online shopping as it provides flexibility, convenience and security for cardholders,” added Siddiqi.

To begin shopping the brands they love globally and have them delivered right to their door, Visa cardholders in the GCC should go to www.borderlinx.com/visa and sign up today. Interested shoppers can read the terms and conditions for this service at www.visamiddleeast.com/borderlinx.

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