HMH – Hospitality Management Holdings unveiled today at the Arabian Travel Market Corp Executive Hotel Apartments in Al Barsha, Dubai. It is the first hotel under the Corp brand to open its doors and is owned by Al Shafar General Contracting LLC which is a leading name in the industry. The much anticipated hotel has been built at a cost of AED 190 million and took two years for completion.
Corp Executive Hotel Apartments – Al Barsha is aimed to squarely meet the growing needs of business travellers. The hotel has been built to the highest industry standards and offers many a unique features such as e-butlers to fix any communication problems and 24-hour IT helpline. Mr Emad Azmy, President, Al Shafar General Contracting said, “We are proud to be the first ones to open a hotel under this extraordinary brand and feel delighted to associate with HMH. Corp Executive Hotel Apartments is equipped with top range of gadgets and state-of-the-art business facilities. It has been designed to provide a refreshing experience to its guests who seek something different.â€
Mr Michel Noblet, CEO, HMH, said, “We feel privileged to have been chosen by Al Shafar Group for managing this fantastic property and look forward to a long-term understanding. Our objective with Corp Executive Hotels has been to create the most admired brand for business travellers that exceeds the high expectations of modern business executives and discerning leisure guests. We are confident that Corp Executive Hotel Apartments – Al Barsha will offer an innovative dimension especially to the business and corporate hotel sector.â€
The hotel offers 143 fully furnished spacious one and two bedroom apartments. Each apartment features a separate lounge with attached kitchen and comes equipped with world-class facilities. Outstanding dining outlets, unrivalled conference facilities with a capacity to accommodate up to 160 persons, superb leisure and fitness options and exceptional service ensure you the ultimate comfort and privacy.
The location of Corp Executive Hotel Apartments – Al Barsha is equally brilliant just minutes away from the Mall of the Emirates and Ski Dubai Within close proximity of the hotel are the city’s major commercial hubs such as Dubai Media City, Dubai Internet City, Dubai International Financial Centre (DIFC), Business Bay and the iconic Burj Khalifa (the world’s tallest tower).
HMH plans to expand Corp Executive Hotels in key commercial capitals across the Middle East. We expect the brand to fully realize its global positioning with the opening of Corp Executive Hotel Apartments – Al Barsha. Despite the downturn, the Middle East hotel industry is still one of the fastest growing in the world and almost every major business is expanding or developing a presence in the region. The hotel performance levels are projected to stay on an upward path which is excellent for our industry.
The timing for the opening of Corp Executive Hotel Apartments – Al Barsha – Dubai is just perfect. As the region’s prospects brighten with the rising oil prices and business starts to stabilize worldwide, business travel is beginning to revive too. According in industry insights, Dubai is holding up reasonably well to this sector.
Michel stressed, “Dubai is a very special destination having the largest investment in the region in visitor facilities. Infrastructural projects such as the light-rail metro systems, roads and airport expansion schemes, addition of new routes and aircraft to the existing Emirates fleet and development of exciting leisure attractions have all proved to be a big plus for tourism. The city is increasingly being acknowledged as a regional financial, air and trade hub in addition to being a top touristic destination. This naturally pushes up the demand for quality hotels. We are proud to be part of the success of Dubai as it slowly rides back to economic recovery.â€
The tourism sector accounts for nearly 20 per cent of Dubai’s gross domestic product and the official intention is that Dubai should attract 15m tourists a year by 2015. Travel forecasters say the medium- and long-term scenarios of increasing globalization will create a new and substantial wave of travellers – a significant number of which will be headed to Dubai.
For more information about HMH visit www.hmh-dubai.com or www.coral-international.com
