TV Advertising Spend Share of Media Reached 78 Percent in the UAE & Pan-Arab Region

Domus Group partners with O3 and Orient-ESJ for MMS 2010; IPSOS to present key statistics on the media industry for 2010

The monthly ADEX report of media advertising spend across the United Arab Emirates (UAE) and Pan-Arab countries by IPSOS, one of the region’s leading media research agencies, reports that television advertising spend share out of total TV and press media share between January and April 2010 reached 78 percent in the UAE & Pan-Arab region. For print advertising (which includes both newspapers and magazines) the share of spend was 22 percent for the same period.

Taking on from these optimistic growth figures, the Domus Group, organizers of the Media and Marketing Show (MMS) 2010 announced today its partnership with O3 Productions, a subsidiary of the MBC Group and Orient-ESJ, the Arab satellite TV group and Ecole Superieure De Journalisme De Paris, the world’s oldest school of journalism. IPSOS will also elaborate on findings of the survey conducted on advertising spends within the media industry.

Jamal Al Sharif, Managing Director of Dubai Media City and Dubai Studio City, said, “Dubai Media City and Dubai Studio City are delighted to partner with the sixth edition of the Media and Marketing Show (MMS) 2010. As the leading media hubs in the region, we are committed to supporting events such as MMS that generate a

positive impact on the growth of this fast-growing industry in the UAE and the region.”

The show this year focuses on production in the broadcast medium. O3 Productions will bring its expertise in video production and content creation for broadcast media to the event. Orient-ESJ will be conducting professional television training workshops to talk about the current developments and the future of the Arab media.

Fadi Ismail, General Manager, O3 Productions elaborates, “Our partnership with the Media and Marketing Show 2010 reinforces the need for a regional platform for the media production industry. The media and production industry in the region is vital to the future growth of the media and entertainment industry.”

Workshops at MMS this year will highlight key developments and future trends in broadcast production and advertising within the media industry. “Our partnership with leading companies in the media space is an effort to better the quality of the show every year,” added Ms Maysoon Abulhoul, Managing Director, Domus Group, organizers of MMS.

The Media and Marketing Show (MMS) will be held from December 13th – 15th, 2010 at the Sheikh Saeed Halls S1, S2, S3, Dubai International Convention and Exhibition Centre, from 10.00 – 19.00 daily.