Aswaaq host public car show in partnership with Emirates Motor Sports Federation

In cooperation with Emirates Motor Sports Federation (EMSF), Aswaaq recently organized and hosted a special youth activity day for residents throughout Dubai including a rate motorcycle and car show taking place in the parking lot of the Aswaaq community centre in Umm-Suqeim.  Emirates Motor Sports Federation generously contributed a number of its rarest and most impressive models for the event, which was attended by hundreds of individuals including special guests from the Awqaf & Minors Affairs Foundation in Dubai.

Kicking off the day’s activities was a kids-only tour through the Aswaaq bakery where children had a chance to “live as an Aswaaq employee”—at least for a few hours. As the fun moved outside, the afternoon was dedicated to the Emirates Motor Sports Federation (EMSF) road show, in which EMSF arranged an impressive collection of Harley Davidson motorcycles, Ferraris, and other classic cars in the Aswaaq parking lot. Professional drivers took the cars for a spin around the parking lot, later staying by to speak to visiting fan and take photos with those in attendance.  Children even got the chance to ride the motorcycles with the international champions around the entrance area.

“We strive to make Aswaaq community centres more than just a location for shopping, but a place for exploring life and meeting others in the community,” says Abdul Basset Al Janahi, CEO of Aswaaq.  “With the help of our customers, partners and other leading organizations and associations, we are able to build a real sense of belonging within Dubai’s diversifying urban areas.”

The event is not the first of its kind for Aswaaq as it is continuously places emphasis on bringing Dubai communities closer together by organizing events that involve activities for the entire population.  Youth-oriented events like the one on Saturday are part of a series of recent Aswaaq initiatives to support the development of young children, which has included a food safety campaign for youngsters and encouraging best practices in the area of hygiene in partnership with local school systems.