- 28 winners to each walk away with AED 50,000 cash prize
The Dubai Events and Promotions Establishment, an entity under the Department of Economic Development, has announced its shopping promotion from October 28th to November 20th with prizes totaling AED 1.4 million to be won. The ‘Eidyat Dubai’ promotion is being organized as part of the Eid Al Adha celebrations during ‘Eid in Dubai’ that will last for four days.
As part of the promotion, twenty-eight winners will each take home a cash prize of AED 50,000 over a period of four days. The initiative is part of DEPE’s efforts in promoting the retail sector during Eid Al Adha and providing shoppers an incentive to shop. Malls across Dubai are part of ‘Eidyat Dubai’ and raffle coupons are available on a purchase of AED 200.
“The ‘Eidyat Dubai’ promotion draws on the Eid value of sharing and this concept has been innovatively used to reward shoppers to add to their shopping and Eid experience. The Eid Al Adha edition of this year’s ‘Eid in Dubai’ holds lots of surprises for families and this promotion will definitely add to the festive atmosphere,†said DEPE in a statement.
A social initiative aimed at reviving the true Islamic values and Emarati traditions of Eid al Fitr and Eid-Al-Adha celebrations, ‘Eid in Dubai’ was first launched by the Dubai Events and Promotions Establishment in 2008. The inaugural ‘Eid in Dubai’ campaign in 2008 witnessed participation from more than 2.6 million residents and visitors through both Eid Al Fitr and Eid Al Adha.
