After two decades as the world’s favourite lingerie destination, La Senza is celebrating its 20 years in fashion this month with a glamorous makeover of its Mall of the Emirates store.
From Paris to Rome, Shanghai to Caracas, Sydney to Dubai, La Senza is the ultimate global fashion destination. Its sassy new look caters to today’s globetrotting lingerista, inspired by the iconic pin-up girl and all things feminine, flirty and fun.
The Mall of the Emirates store will be the first new-look La Senza store to open in the Middle East, and the company plans to roll out the new concept across the region over the coming months.
Martin Waters, president of Limited Brands International said: “We are delighted to bring our all-new, young, sassy and globetrotting vision for La Senza to the Mall of the Emirates. Our first newly designed store in the Middle East is a fantastic step in our grand plan to service lingeristas all over the world, as we plan to open more than 60 new La Senza stores in 2011.
“In North America, customers have embraced our new store design with overwhelming excitement, and we look forward to sharing the experience with our Dubai customers when we open next week.â€
The new-look La Senza store in Mall of the Emirates will re-open to the public on 20th December 2010. Customers are invited to attend the grand opening day, where La Senza will treat its visitors with an in-store DJ, live La Senza models, themed La Senza sweet treats, and special grand opening day promotions. There will also be an appearance by celebrity DJ Simone Heng between 6-8pm, and visitors will also have a chance to win a AED 1,000 lingerie wardrobe courtesy of La Senza.
