The 16th Dubai Shopping Festival (DSF) begins this evening at the Dubai Creek Park.
The annual event, which was launched in 1996, has grown into an annual attraction that draws thousands of shoppers to Dubai malls and other commercial areas.
The 32-day event will open doors to bigger raffle draw prizes, shopping attractions and entertainment for all ages with the fireworks to be held everyday till February 20.
This years festival is being marketed under the slogan ‘Make the celebration yours.’ A variety show ranging from cultural presentations to traditional touches will highlight the opening day. Crowning itself with a track record of breaking 40 Guinness World Records and more than 40 million visitors who spent over Dh84 billion in a month-long shopping in Dubai, the DSF’s achievements in 15 years cannot be underestimated.
The Dubai Events and Promotions Establishment, which runs the DSF, has been drumming up interest with roadshows touring the GCC countries, Egypt and India.
Around 50 malls are taking part in DSF 2011 and about 150 special events are being planned during the festival.
