The 2011 ICC Cricket World Cup kicked off with co-hosts India and Bangladesh facing off at the Sher-e-Bangla National Stadium in Mirpur, Dhaka.
Emirates, in its capacity as an ICC Official Partner, is sponsoring the 10th Cricket World Cup as excitement builds across South Asia ahead of what promises to be a spectacular tournament.
“The ICC 2011 Cricket World Cup will be a truly global event where the eyes of the world will fall on three of our key territories in India, Bangladesh and Sri Lanka,†said Sir Maurice Flanagan, Executive Vice Chairman, Emirates Airline & Group. “We look forward to seeing this exciting tournament unravel and hope that our promotional offerings to fans will be well received across the event.â€
Throughout the event Emirates will be running a host of match day promotions to engage the attending crowds, including bringing the airline’s ‘Flying Catch’ to all three countries. Cricket enthusiasts from far and wide will be able to show off their fielding skills and by doing so have a chance of winning much sought after Emirates merchandise.
In the stadium itself Emirates will be running its ‘Upgrade’ promotion where two lucky fans will be picked to enjoy a premium match experience in line with the airline’s famous customer service. Cabin Crew will select spectators at random just before the match starts for the exclusive experience.
Emirates fans will also be handed out to the crowd at selected matches, not only to cool people down but to allow Emirates to run its new ‘Spot the Fan’ competition.
Spectators are encouraged to wave their fan at the correct moment to win a chance of being selected by the Cabin Crew to win a whole host of Emirates merchandise.
The 43-day event will be played across eight cities in India, three in Sri Lanka and two in Bangladesh, ensuring that all host nations have the opportunity to support the tournament. Emirates Airline will be bringing fans closer to the action throughout the event, enabling them to ‘Live the Unforgettable’.
