GoNabit.com, the first group buying website in the Middle East, has saved consumers close to US$ 2 million dollars across six cities since it first began offering its unbeatable deals in Dubai in May 2010. Savvy shoppers in Dubai, Abu Dhabi, Sharjah/Ras Al Khaimah/Ajman, Beirut, Kuwait City and Amman have amassed this record savings total by purchasing deeply discounted deals on things to see, eat and do in their respective cities.
As the original daily deal website in the UAE and the first group-buying company in the world to offer its web content in Arabic, GoNabit says this remarkable financial saving feat is testament to the quality and affordability of the deals they offer and the willingness of consumers to shop online and to get out and try new experiences in their city.
“We’re really pleased that our nabbers have been able to save this impressive total with us over the relatively short time we’ve been in operation. We strive to find unbeatable discounts from our merchants to pass on to consumers – in the range of 50-90% off the standard price. Deep discounts like this allow impressive savings figures to be quickly generated, but also translate to more money in the pockets of happy nabbers.
“Two million dollars is a significant savings figure, reflecting the loyalty of our consumer base and demonstrating that consumers across the region are confident about purchasing and saving with us online,†said Dan Stuart, CEO and Co-founder, GoNabit.com.
Stringent online security and data protection policies are the bedrock of GoNabit’s business. A recently announced Customer Charter formalized GoNabit’s commitment to provide their nabbers with the best possible online protection and customer service, giving shoppers the confidence to continue to save and discover online with complete peace of mind.
GoNabit says that engendering customer loyalty has also been critical to the development of a strong and engaged community of buyers who continue to save with the company deal after deal. GoNabit was the first group buying website in the region to introduce a customer referral incentive scheme and a loyalty rewards programme, known as REDPoints, both of which strengthened customer loyalty to the website.
“We continue to facilitate savings for our buyers at record rates – each month improves on the one before and we believe our customer service, our desire to reward and foster loyalty and commitment to online security have a lot to do with that,†added Stuart.
For merchants, the record savings total made by GoNabit consumers indicates that the group buying model is a powerful and popular marketing tool.
“Buyers are savvier than ever in a post financial crisis world. They are looking for ways to save money, but not skimp on quality entertainment and experiences. Our ability to facilitate such incredible savings for our customers is a signal to merchants that the power of assured marketing is here to stay, and is something that they need to tap into,†said Sohrab Jahanbani, COO and Co-founder of GoNabit.com.
