The Walk at Jumeirah Beach Residence (JBR), one of the UAE’s most-favoured entertainment and event venues and a Dubai Properties Group destination, today announced it will host the Barclays Premier League Trophy at the 1.7km beachfront promenade.
Part of the Premier League Cup UAE Tour, the prestigious event will take place at The Walk’s main Rimal Parking area and welcome the public from 2.00pm until midnight from 1-3 April. In addition to enjoying a 30-minute fun packed true football experience, families and fans will also receive an opportunity to personally view the prestigious English League trophy at the specially created ‘village’.
Weighing 25kg, the two-feet five inches tall and 24-inch wide Barclays Premier League Trophy is made from solid sterling silver. The crown is encased in 24-carat silver gilt, to a depth of half a millimeter. The base of the trophy is made of malachite, a semi-precious African stone. The green colour of the opaque stone represents the field of play.
The Barclays Premier League Trophy tours various parts of the world every year. During its Dubai leg, the beachfront promenade will aim to recreate the thrilling atmosphere of a live match and give away an exclusive personalised souvenir as a lasting memory.
The reception area of the village, called the ‘Changing Room’, will offer details on the game’s history with interactive features of the 20 teams in England’s top league. The ‘Centre Circle’ will offer the sounds and sights of English League games. The ‘Trophy Room’ will display the trophy in a glass case.
The last zone ‘Becoming The Third Lion’ will feature the cup adorned with two lions. The captain of the winning side is meant to be the third lion as he holds the cup over his head. Fans will have the chance to have their photos taken as they simulate the lifting of the trophy.
Khalid Al Malik, Group CEO of DPG, said: “We are pleased to bring the Barclays Premier League Cup and its showcase to Dubai. The FA Premier League is one of the most avidly watched sporting events in the world. We believe the initiative will further promote football in the region, and encourage children to take up the game and sports to higher levels. It will also enable the international fan base in Dubai to participate in the experience.â€
The Barclays Premier League Trophy was crafted in 2004, when Barclays became the title sponsor of the FA Premier League. Made by royal jewellers Asprey of London, the trophy contains different types of silver. Founded in 1781, Asprey has also made a new version of the Henri Delaunay Euro 2008 trophy as well as the Barclays Asia Trophy.
A dedicated website, www.barclayspremierleaguetrophytour.com, has been set up for fans with details on the domes.
The Walk at JBR has evolved into one of the most distinctive and popular venues in the UAE not only for entertainment and shopping but also for cultural and leisure activities. The unique outdoor shopping boulevard boasts 305 shops, situated on both the plaza and ground levels. From its beach side location to its wide-ranging retail and dining options, The Walk at JBR offers a unique experience for every age and every choice.
