Dubai Properties Group (DPG), a member of Dubai Holding, today announced the launch of its ‘DPG Communities’ App, the first-of-its-kind iPhone application in the Dubai for the real estate sector.
Launched as part of DPG’s on-going leasing campaign, the iPhone app will serve as an interface for daily communication, allowing DPG to interact with customers and update them on community activities.
DPG’s new, free and downloadable application is available on Apple’s iTunes App Store for iPhone, iPad, and iPod Touch.
The application initially features the Shorooq and Ghoroob communities, with other DPG communities set to be integrated shortly. ‘DGP Communities’ provides users with on-the-move access to what’s going on in their communities through the ‘community events calendar’. Updates on new facilities and upcoming developments as well as key emergency contact details are also offered.
The application will also be useful for potential tenants on the lookout for apartments and villas. Lease rates, floor plans, and one-touch-dial phone numbers are some of features that the application offers.
Khalid Al Malik, Group Chief Executive Officer, Dubai Properties Group, said: “We are delighted to be the first real estate company to launch such an initiative in the UAE. At DPG,we are keen to leverage advanced technology in order to enhance and improve the delivery of our services. It is important to engage with customers through channels where they want us to be that reflect today’s lifestyles and media trends.”
Dubai Properties Group has a diverse portfolio of residential, commercial and mixed-use developments including Business Bay, The Villa, Jumeirah Beach Residence, Al Waha, Layan, REMRAAM®, Ghoroob and Shorooq Mirdif, Al Khail Gate, Office Park as well as Nuzul and Al Quoz staff accommodations.
The term “app” has been used as shorthand for “application” in the IT community for decades. However, it became newly popular for mobile applications in smartphones and tablets, especially due to the advent of Apple’s iTunes App Store in 2008. It is just as correct to say “iPhone application” as it is “desktop computer app;” although app is shorter, and computer people love to abbreviate.
