New retail strip ‘The Avenue’ enters phase 1

Meraas, a Dubai-based real estate company, today announced it has appointed Al-Futtaim Carillion as project contractors for phase-1 of ‘The Avenue’, which is part of a three-phase project spanning 1.1 kilometers at a prime location in Dubai.

The agreement was signed between Omar Delawar, Chief Technical Officer, Meraas, and Zafar Khan, Finance Director of Al-Futtaim Carillion. Senior officials from Dewan Architects and Engineers, consultants to the project, were also present during the occasion.

Launched at Cityscape Dubai 2011, phase-1 of ‘The Avenue’ will take shape at the crossroads of Al Wasl Road and Safa Road. Upon its completion in Q3-2012, the 350-meter retail strip will include a dynamic mix of top retail brands, as well as convenience stores and food and beverage outlets. The project’s three phases will extend up to Sheikh Zayed Road.

A spokesperson from Meraas said: “We are pleased to award the contract for phase-1 of the ‘The Avenue’ to Al-Futtaim Carillion, a homegrown company that has overseen the development of many key projects in the UAE. Backed by their track record and experience, we are confident of shaping ‘The Avenue’ into a distinctive project that will add a new dimension to Dubai’s world-renowned retail landscape.”

A spokesperson from Al-Futtaim Carillion said “The prestigious contract demonstrates strong confidence in our capabilities. Our expertise, backed by decades of experience and support from our principals will enable our project teams to meet the highest levels of delivery standards at The Avenue.”

Meraas is a Dubai-based real estate company with operations and assets in the UAE and abroad. It operates with a mission to create integrated master-planned communities that embody global standards of sustainability and quality.