Saudi Aramco, SABIC and Dubai Chamber sign up as headline sponsors of 20th Public Relations World Congress in Dubai

Emirates named Official Airline of Congress to be held from March 13-15

Qatar Petroleum is Gold Sponsor; Dubai Media City is Industry Partner; CNN and Al Arabiya are International Broadcast Partners

 The International Public Relations Association – Gulf Chapter (IPRA-GC), the organiser of the 20th Public Relations World Congress (PRWC), being held in the Middle East for the first time from March 13-15 at the Grand Hyatt Dubai, today announced that Saudi Aramco and Saudi Basic Industry Corporation (SABIC) have signed up as headline Strategic Partners, with the Dubai Chamber as Diamond Sponsor for the groundbreaking event.

Emirates Airline is the Official Airline of the Public Relations World Congress; Qatar Petroleum comes on board as a Gold Sponsor; and CNN and Al Arabiya TV are the International Broadcast Partners. Dubai Media City, is Industry Partner of the Congress. Bates PanGulf is the Design & Advertising Partner; ASDA’A Burson-Marsteller is the Marketing & PR Partner; and Media Watch is the Media Intelligence Partner.

Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, and in partnership with the National Media Council of the UAE, the three-day Congress (www.prwcdubai.com) will present the newest insights and trends in communications.

Addressing its core theme, ‘From the Arab Street to Wall Street, Communications in the Age of Dialogue,’ the       Public Relations World Congress will feature a line-up of over 35 speakers from around the world, who will share their views on the changing political landscape, challenges and opportunities in the Public Relations sector, the future of the media, social media trends, and Public Relations in the Middle East.

Confirmed speakers, among others, include Malaysia’s former Deputy Prime Minister and leader of the opposition People’s Justice Party, Anwar Ibrahim; British public relations guru and Chairman of Chime Communications Lord Bell; former head of Al Jazeera and co-founder of the Sharq Forum, Wadah Khanfar; General Manager of Al Arabiya TV, Abdul Rahman Al-Rashed, and Roger Fisk, who played a key ‘behind the scenes role’ in the election of US President Barack Obama.

Over 500 PR professionals are expected to attend the PRWC, where they will have the opportunity to participate in Master Classes and Training Workshops, creating a compelling platform for information sharing and knowledge transfer. Registration is now open at www.prwcdubai.com.

A biennial event, the last Public Relations World Congress was held in 2010 in Lima, Peru, and attended by industry representatives from 39 countries, while the 2008 Public Relations World Congress was held in Beijing, China. In both instances, the event brought significant media and industry attention to the host country, with the world’s foremost communications professionals and media experts attending the sessions. The first Congress was held in Brussels, Belgium, in 1955.