There is a simple rule of business stating that if you don’t get regular customers, your business will eventually fail. In order to get the attention and confidence of potential customers, it is very important to present your business and your own self in the friendliest way. Your friendly and courteous attitude will act as a source of inspiration for your customers and will compel them to be your regular customers. There are many factors that play a major role in the promotion of any business. These vital factors help you in creating a regular customer base. Some of them are discussed below:
Location
The location of your business is one of the key factors in its prosperity and growth. The location matters in many different ways. A place which is in the centre of a commercial area, but is not at the right side of the street, will fail to provide you with appropriate amount of customers. Most of the customers prefer going to a place where the parking is easy and has a good approach from the main road. The shops and other businesses that are not located at convenient places often fail to progress in spite of heavy marketing and advertisements. So you must choose the location of your business after a careful consideration and research. In Dubai, the top location for retail businesses are the shopping malls. For private clinics, the primary areas are Jumeirah beach road and Al Wasl road.
Appearance
The popular saying, ‘first impression is the last impression’ not only implements on personal relationships, but in everything we do in our lives. If your customer gets a good first impression of your business, he would like to come back again and be your regular customer. The first impression includes the cleanliness of your business, its organizational discipline, fragrance in the air, the dressing and overall appearance of staff and many other things. Even if you will offer great discounts on your products, your customers will not come back unless they have a good impression of your business in their minds.
Attitude
The most important thing that creates lasting impression on your customers’ mind and compels them to come back is how good you deal with them. If your attitude is friendly and courteous and you deal your customers with extreme care and respect, they are sure to come back again and again. If your attitude is not friendly enough, the customer will not bother to provide you with a second chance for business. If you don’t deal with your customers directly and rely on sales staff for dealing with your customers, you must announce monthly sales incentive programs to involve the interest of your staff in promoting your business. In Dubai, many retail stores offer to their staff commissions between 1% and 5% on all sales above the monthly target.
Advertising
Advertising and marketing play a key role in the promotion of any business. Planning advertising campaigns like folder printing , sticker printing, banner printing, brochure printing, catalog printing, etc can provide a good boost to your business. Most of the businesses have turned towards custom printing for advertising and marketing campaigns. The best way to introduce your business to the public is to get your brochures and flyers printed, hold them in customized pocket folders and distribute them among public, especially at trade and social events. Guaranteed venues to distribute your promotional materials are exhibitions at the Dubai World Trade Centre. However, the access is not free of charge and it is advisable to contact the exhibitions organizers in advance and inquiere about the cost.
