Almost every business, from a startup to corporate, nowadays has a website or a blog. Most of the business websites are displaying only rough information about products and services, and are so boring that it is a wonder that anyone clicks on it. Videos are still rarely seen on many business websites. There is no video advertising or it is so poor that it might as well have been left off. It is a guarantee that this type of website gets no more than a glance, if it gets a hit at all.
Lacking video advertising, a business website is like a book without pictures. Missing marketing video is like missing a valuable tool to gain customers. A business video helps a website to emphasize on the brand itself and its audience.
Small and medium businesses, even more than corporates have to invest in a good quality business and marketing videos in order to make their websites really inviting to savvy web surfers and serious consumers.
Video advertising should not be underestimated in terms of keeping viewers long enough to make an impact or a sale. This fresh digital advertising concept should also be considered as a draw in terms of search engines that serve up creative content to web users. In addition, mane web users view video advertising also as a form of entertainment, even when it is selling a product or brand.
Business video is the next big thing in digital marketing and online advertisement. With business and marketing videos, a business website can also overcome the boring factor. In addition, video advertising increases the search engines visibility of a website .
Small and medium size business only now are beginning to understand that serious shoppers as well as “window’ shoppers may become consumers with the click of a button. Large corporations have known the secret of video advertising for years and they are turning more and more to the internet as television advertising proves less profitable, according to latest industry survey.
