Google unleashes opportunities in live broadcasting

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Hangouts On Air available to Google+ users worldwide

Tremendous potential opportunities for brands, companies and individuals

Google introduced Hangouts On Air to a limited number of broadcasters back in 2012. Since then, users have proved that when groups of passionate individuals broadcast live, the results are truly remarkable and have tremendous potential to enhance ways businesses are conducted nowadays.

If you are an individual and have something to say or to show, you can now go live in front of a global audience from your home, office or any other place connected to the web. Artists can showcase and discuss their artworks; celebrities or politicians can address fans and supporters live; personal trainers can motivate from across the world with just few clicks. Google+ Hangouts On Air enables users to:

  • Broadcast publicly. By checking “Enable Hangouts On Air,” you can broadcast your live hangout – from the Google+ stream, your YouTube channel or your website – to the entire world.
  • See how many viewers you’ve got. During your broadcast, you can look inside the hangout to see how many people are watching live.
  • Record and re-share. Once you’re off the air, Google will upload a public recording to your YouTube channel, and to your original Google+ post. This way it is easy to share and discuss your broadcast after it is over.
No, this is no Facebook chat, video conferencing, Skype or VoIP, it is something a way more advanced, fast and effective. Exploring Google+ can speed up your plans. The company is rolling out Hangouts On Air gradually and it may take few weeks for all of us to be able to use it.

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