The Dubai Mall, Souk Al Bahar and Gold & Diamond Park taking part in the promotion

Amongst prizes to win are 4 National Bonds worth AED 100,000 and 12 round to exciting destinations

The Dubai Mall, the world’s largest shopping and entertainment destination and flagship mall development of Emaar Malls Group is rolling out a special promotion, ‘Let the Games Begin’ offering visitors the chance to win an array of prizes and enjoy entertaining activities during Dubai Summer Surprises to be held from June 14 to July 14, 2012.

The Dubai Mall, Souk Al Bahar and Gold & Diamond Park – are taking part in the promotion. In addition to exceptional shopping experiences, visitors can win generous prizes as well as enjoy roaming entertainment, fun activities and special exhibitions.

By spending AED 300 at any of the three shopping and leisure destinations, visitors will get a chance to win AED 100,000 in National Bonds every week during Dubai Summer Surprises as well as the opportunity to win one of 12 exclusive round-trip packages including accommodation to exciting destinations.

Nasser Rafi, Chief Executive Officer at Emaar Malls Group said: “With retail and tourism being two of the key drivers of Dubai’s economy, we are committed to support the sectors through our partnership with Dubai Summer Surprises and other activities that strengthen the appeal of Dubai as a shopping and tourism destination. To reward our visitors this DSS, we have introduced ‘Let the Games Begin,’ which will not only provide them with prizes but also offer them the opportunity to have truly memorable experiences during every visit.”

The Dubai Mall will showcase various exhibitions as well as a Min Biladi and Shaila & Abaya Fashion Show. Facebook and Twitter fans of The Dubai Mall can also participate in the DSS 2012 online promotion and get a chance to win other exciting prizes.

The Dubai Mall, the must-visit retail and leisure destination in the city, features over 1,200 retail stores and 160 F&B outlets. With Galeries Lafayette and Bloomingdale’s as the anchor stores, the mall has a dedicated Fashion Avenue hosting 70 of the world’s leading names in high fashion. Leisure attractions at the mall include Dubai Aquarium & Underwater Zoo with over 30,000 aquatic animals; the Olympic-sized Dubai Ice Rink; SEGA Republic, the largest of its kind indoor theme park in the Middle East; KidZania®, a unique children’s edutainment destination; and the 22-screen Reel Cinemas.

The Dubai Mall also offers exclusive access to At the Top, Burj Khalifa, the world’s highest observatory deck with an outdoor terrace in the world’s tallest building. The Dubai Mall’s waterfront promenade opens to spectacular views of The Dubai Fountain, the world’s tallest performing fountain.

Souk Al Bahar is an Arabesque shopping and entertainment development located near The Dubai Mall with numerous stores and food & beverage outlets framing the souk’s waterfront promenade. Waterfront dining at Souk Al Bahar offers some of the finest views of Burj Khalifa, the world’s tallest building; and The Dubai Fountain, the world’s tallest performing fountain.

The Gold & Diamond Park, on Sheikh Zayed Road, has 90 retail outlets dedicated to the gold and jewellery trade. A sought-after shopping destination, it also has several cafés and a restaurant to cater for shoppers and neighbouring businesses. Jewellery enthusiasts have the option of commissioning their own designs and have them handcrafted within a short time frame at the onsite manufacturing site.