The first part of this article introduced you to the basics of why social media can help you business’ marketing strategy. Part Two will examine some of the reasons for that. It will also show you how to wipe out your competition.
Today everyone is a busy consumer. Most of our time we spend working or communicating with our children and families. We are too busy to stop and pay attention to ads. Things were quite different in the past.
Now everything is different
Today, you slyly connect your marketing message within a medium. This is a way of communication that is familiar and popular among your audience. In that way the message that your company sends is not annoying. Your target clients simply take this as part of the social media experience.
Reasons why the Internet is so significant
The main reason why the Internet becomes more and more popular is that it can be used in any part of the world.
Thanks to all the laptops, palmtop computer and cell phone with internet connection (phones with WAP), now you can quickly access the net from anywhere you like.
This has its benefits since you can contact your employees, colleagues, clients and family from any vehicle. 20 years ago, traveling hours were considered wasted. Today, however, they can be used in a more productive way.
As you can see, the Internet makes our lives more convenient. But it can also give us quick access to information. Today people have a greater appreciation for things that belong to the past. And many times the Internet is our main source of information.
Remember that today things are different
The Internet helps your business because it is like a billboard. It places your company in the media. And people pay attention to the media. However, there is a difference. The rules in marketing are not the same anymore.
‘Permission marketing’ is a concept in marketing. It means that old advertising practices and services are not that effective today.
Social media sites operate in a way that can be beneficial to your business. The first advantage is the quick communication in the social media. Through it your message reaches your potential clients two times faster than before.
Actually, the message of your company spreads as fast as a virus. That is why the word ‘viral’ is used a lot in marketing.
Facts show that people prefer products or services which were offered to them by someone they trust. The important thing about social media is that they can do this for your business. This produces one very powerful tool and helps businesses who are capable of providing a good service or product. All this comes with great customer and after-sales service.
You are not likely to have lots of satisfied clients if your business performs well in these three areas. However, you may have more prospects lying ahead.
In the social media, people share their opinions and visions. Pictures, as well as audio and video files are also used. This again shows how powerful social media is.
In the end, we’ll give you a suggestion which can help you make your business global.
If you have considered this and you think it is applicable to your business, then you are likely to find the next piece of information important.
How to popularize your business on a world-wide level
One sixth of my Facebook friends are living overseas and not in the UK. Can this give you opportunities to distribute your product or service on and international level? It sure can.
Globalizing your business may not be a priority to you. You may think that now is not the best time for that. But you always have the opportunity to expand your business.
You only need to spend some time in planning and executing a strategy. Try to image the possible results.
Just like any other marketing means, social media are not applicable to every business. And yet, media can push your business forward and even far beyond that.
*By New Media Group – the most powerful independent content marketer and social media services provider in Dubai and the wider region. The firm publishes www.dubaichronicle.com, www.bride-wedding.info and it is in a process of preparation for launching www.abudhabichronicle.com.
