In the first part of this article we discussed the meaning of article marketing and how your business can easily use it to its advantage. We also pointed out the benefits of using this as a marketing strategy.
In the second part of this piece we are going to give some more detailed information on the advantages of article marketing. Also, we are going to explain why it is necessary for every company and how without it companies can only lose.
As you now know from Part One, the Internet can spread information very fast and that is why the article marketing strategy is so successful. This type of marketing does more than simply popularizing your business and spreading your credentials in the web. It can help your business in some other ways too.
What Drives a Website?
When you post articles about your company across the net, you give your business site something that search engines (Google, Bing, Yahoo!) see as an immense online confidence vote. This is important because it confirms that your Internet site is real, valued by visitors and that it deserves to be among the prestigious pages that deal with the particul subject.
You don’t know what it is?
Basically, article marketing sends people to your website when they click on some links. And in the world of search engines this is seen as an enormous success.
But where do those link/links come from? Well, after each article you should include a sentence about you and your business. You can insert a link/links that sends/send people to the website of your company.
Quality is More Important Than Quantity
In order to have a successful website, you should know that a few interesting and high-quality articles are better than hundreds of badly written materials. Trust us the latter will not help your site.
Now let’s explain the term ‘back links’. These are the links which your page receives. They are very important because they can largely affect the site of your company and its ranking in the search engines.
According to SEO experts, this can make your business more popular in the net. To be among the first results in search engines can prove very profitable for you company.
Article marketing is one of best ways to get traffic to your company’ website. This is due to the fact that when your materials are published by the right publishers such as DubaiChronicle.com, they become visible to readers instantly.
As a matter of fact, you can find your article on top of the search results at Google and the rest of the search engines is yo choose wise your publisher.
What Will Your Competition Say About That?
Probably most of your rivals are not using this marketing strategy yet. You may be pleased to learn that this method can be put into practice very quickly, basically in a matter of hours.
You may think it’s hard, but you are wrong. I am sure that you have a pile of important quality information in your office that could be of great use for your business. You may find it on the computers in the office or in some file.
Whatever you find, use it. There is no point in having it if you don’t use it for the benefit of your company. Of course, that is only if the articles are yours and they don’t include copied or plagiarized content.
That is the end of the second part of this material. In the third part, we are going to discuss some important strategies and plans that will make people more engaged in your articles and your business.
*By New Media Group – the most powerful independent content marketer and social media services provider in Dubai and the wider region. The firm publishes www.dubaichronicle.com, www.bride-wedding.info and it is preparing the launch of www.abudhabichronicle.com. For enquiries, please write to Info@newmediagroup.biz.
