If you are starting a new company, you are probably considering how to develop it and grow it. The start is always difficult, but it may be even more difficult to establish positions in your field of business.
However, social media is a tool that can easily and cost-efficiently promote your company. In this article we will offer you a step-by-step guide on how to use social media platforms when you launch your business.
Step 1 – Do a Research
Stay informed about all the things that happen in your business niche. Compare your work with those of others and learn from them. Also, a good idea is to keep a track on other business sectors. So, you will have a broader understanding of the market dynamics.
Step 2 – Get Social
Create accounts in a few social networks. Start with the most popular ones like Facebook, Twitter and LinkedIn. Video and image content tends to attract more attention. So you may consider adding Flickr and YouTube to your social networks list.
Step 3 – Start Posting
Start creating and posting content actively, even if your audience is still small. But offer only relevant information. Do not post personal things or opinions. Remember to think twice before you click the “publish” button.
Step 4 – Don’t Get Too Social
As we already pointed out, it is advisable to use more than 1 social website. However, don’t go too far. Some startups create 7 or even more social accounts. At first, when your business is still small, it will be easy for you to manage and maintain them. However, as your company and audience grow, you will need to work harder. Otherwise, your business social networking won’t be efficient. Therefore, start with 3 or less social pages.
Step 5 – Spamming is Bad
Often when companies want to attract more users and potential customers they constantly send messages or post a lot of content for a very short time. Also, many post links to their websites or pages on their competitors’ profiles. But this practice can be very annoying and, as a result, ineffective. If you want to get more people to “like” or “follow” your business account change your posts. For example, use different text and avoid publishing the same links. Also, instead of posting on your rivals’ pages, you can simply comment on the content published on them.
Step 6 – Be Patient
Don’t give up on social media if you don’t get popular quickly. Continue to stay active every day, no matter how big or small is your audience.
Step 7 – Give to Receive
Competitions, promotions and discounts are a good way to market your business and reach more people. Don’t worry. You don’t have to offer big prizes. Mugs and T-shirts are often enough, at least as a start.
*By New Media Group – the most powerful independent content marketer and social media services provider in Dubai and the wider region. The firm publishes www.dubaichronicle.com, www.bride-wedding.info and it is preparing the launch of www.abudhabichronicle.com. For inquiries, please write to Info@newmediagroup.biz.
