Amazon Launches Friends & Family Gifting

Keep track of Wish Lists and gift ideas for everyone on your list

Amazon.com, Inc. today announced Friends & Family Gifting , a feature that allows customers to easily keep track of birthdays and special occasions, get shopping reminders and manage gift ideas for everyone on their list year-round. MasterCard has joined Amazon in bringing customers Friends & Family Gifting this holiday season.

With Friends & Family Gifting, customers can easily centralize their gift-giving ideas throughout the year in one place. Using the Gift Lists feature, customers can create and share gift ideas via email, Facebook, Twitter and Pinterest. To help make gift-giving easy, Amazon Friends & Family Gifting lets you see which gift-giving occasions are coming up next so that it’s easy to stay on top of birthdays, anniversaries or other special occasions. Customers can also opt-in to receive shopping e-mail reminders before friends’ birthdays that link directly to their existing Wish Lists to take the guess-work out of getting what they really want.

There are several ways that Friends & Family Gifting can help customers organize their gift-giving:

Keep Track of Friends & Family: Store important dates like birthdays and anniversaries with just a few clicks and get reminders.

Add Information about Friends: Customers can find existing Amazon Wish Lists to make it easy to find the perfect gift for their friends. By connecting their Amazon and Facebook accounts, customers can also use information about their Facebook friends, such as the things their friends ‘Like,’ to select a gift.

Great for Kids: Make it even easier to find the best gifts for kids, as Amazon Friends & Family Gifting provides gift recommendations by age and interest.

“Friends & Family Gifting on Amazon makes gift-giving fun and easy,” said Andy Rosenbaum, Sr. Manager of Wish List and Gifting for Amazon. “You will never forget a birthday and will have great gift ideas ready for this holiday season and special occasions year-round.”

“The reaction from a friend or loved one when they receive a thoughtful gift is priceless, however, identifying and purchasing that gift can be stressful,” said Cheryl Guerin, senior vice president, U.S. Marketing, MasterCard. “We’re happy to join Amazon in simplifying the gift giving experience with Friends & Family Gifting, giving customers more time to spend experiencing the joys of holiday traditions.”

To get started, customers can visitwww.amazon.com/friendsandfamily to add friends and start organizing their gift-giving.