Amazon.com
After websites such as Diapers.com, Soap.com, YoYo.com and others, Look.com is Quidsi’s 10th e-commerce property which is already fully operational with more than 40,000 items. Although existing as separate brands, all Quidsi’s websites offer customers a shared shopping cart and top-of-page tabs. Still, they operate separately from the largest online retailer, Amazon.com which bought Quidsi for $550 million at the end of 2010.
The new Look.com carries a wide variety (40,000 items as a start) of children’s clothes and shoes including over 150 brands of clothing, underwear, shoes and even outlet items. Parents will find a wide range of sizes –from zero to 14, colours, trends and styles for babies, schoolers and teens. There are also fashionable treats for every taste with top brands like Carter’s, Croc’s, Zutano, Converse, Joe’s Jeans, Splendid and Pink Chicken.
Celebrating its launch, Look.com offers a special offer to its new customers – 50% off your first ordered item. The maximum discount is $100, so it sounds like a really good deal. The promotion is valid until April 25, 2013 only by entering promo code LOOK50 at checkout. Customers on Look.com, and on all 10 sister websites, can take advantage of the free one- or two-day delivery for orders at $35 or more.
Currently Quidsi owns and operates Diapers.com (baby care), YoYo.com (toys), Casa.com (housewares and decor), Vine.com (natural and organic goods), Soap.com (health, beauty and household essentials), BeautyBar.com (luxury beauty), Wag.com (pet supplies), AfterSchool.com (kids’ sports/activity gear), Bookworm.com (children’s books) and now Look.com (kids’ clothing). The latest entrant offers parents cute and cozy baby classics, edgy looks for young teenagers and comfortable and trendy clothes and shoes for every day in school. Look.com promises to provide the best looks without the dressing room drama, but it also promises to become as successful as the others before it.
