Superbrands to recognize UAE’s strongest brands

The brand with the highest score will be declared ‘Brand of the year’; Ninth edition of the Superbrands UAE book to be unveiled

Superbrands, the independent authority and arbiter of branding, announced that they are hosting their annual tribute event to honour UAE’s strongest brands on June 4, 2013 at the Intercontinental Hotel in Dubai Festival City. The brand that will receive the highest score amongst all the Superbrands will be declared the highly anticipated ‘Brand of the Year’. Superbrands will also unveil the ninth edition of the much coveted coffee-table style Superbrands book, which includes a two-page profile of each of the Superbrands, at the Tribute event.

Speaking about the event, Mike English, Director, Superbrands Middle East, says, “It gives us great pleasure to announce the ‘Oscars of Branding’ night, our tribute event for UAE’s strongest brands. This year we had many new entrants which included many local brands make it to the Superbrands list in addition to the globally recognised brands. These brands were not only voted for by our distinguished brand council members but also by 2,500 marketing professionals, who voted through an online poll. The brand which scores the highest points will be awarded the accolade of ‘Brand of the Year’ at the Tribute Event.”

After rigorous selection criteria, set by the Superbrands Council, over 2,500 professionals were invited to vote for candidate brands. More than 1,415 leading UAE brands were scored by the Superbrands Council and through the online poll and the highest scoring brands were designated as Superbrands. Only brands that achieve the level of recognition set by the independent Superbrands Council are eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands

“UAE’s best brands, which range from FMCG brands to local family owned businesses, are featured in the Superbrands book. Participation in the book is by invitation only and acknowledges the inherent strength of the organisation and its brand value,” Mr. English adds.

The Superbrands Council comprises individuals who have shown exceptional aptitude in business and who have a thorough knowledge of the market and methods of business. To be voted as a Superbrand is a powerful endorsement and is evidence for existing customers, potential customers, media, suppliers, investors and employees of each brand’s exceptional status.

The Superbrands Tribute event, which will be attended by the Who’s Who of the corporate world, is set to be a true celebration of many of the country’s highest profile brands, and promises to live up to its global reputation as the “Oscars of Branding”.