It is still summer and the mood is vacation-like. Either because of the heat or the holiday daydreaming, during this season, people tend to take it slow. Even businesses go one gear lower, or a few. However, retailers should avoid going into a lazy mode. They have a very important task right now – to stock up for the Christmas holiday season!
Christmas and New Year’s Eve may seem far for you, but now is the ideal moment for small or big retail companies to prepare for the hottest sales season of the year. That is because Christmas is when most retailers make between 70% and 80% of their profits even in Dubai. Therefore, early stocking is necessary if you want to make the most of the holiday season.
If you are still not convinced about that, then you should know that early Christmas preparation and stocking offers many advantages to retailers. Here are some of the main of them:
Cheaper for you and the clients
Everyone loves a bargain, discount, sale or a special offer! If you start stocking up for the holiday now, you will be able to get products on a much slimmer price. That is especially true with electronics. Although many new models of electronic devices such as the next generation of Xbox will be introduced by Christmas, the older editions which you will offer will be twice as cheap as those offered by your competition. The same goes for clothes. Most consumers search for winter clothing, but in many places around the world such as the UAE, the winter is like cold summer and variety of attire slightly differs. If you start stocking up now, you will have the chance to reduce your expenses by a significant number. That is because basic winter apparel is presently out of season. However, do remember to add a few trendy and new products to your catalogue just before the beginning of the holiday shopping season. That will make you more relevant on the market.
Saves time
Starting now will allow you to prepare for the holidays more gradually. You will stock for everything all at once. That will save you time and enable you to search for products on even lower prices. In addition, an early start is always less stressful since you have more time on your hand. That is a great advantage!
Allows early marketing and promo campaigns
Offering low-price products is often not enough to make a good profit. You also need to organize proper marketing and promotional campaigns. Even wholesale companies, such as AliExpress, start marketing and promoting by the end of August. You will be surprised to learn that early Christmas promos can be very effective. All you need to do is target a specific client group, like corporate clients, for example. After that, send them your offers for incentives for early pre-order via email or snail mail. Companies like to take advantage of such deals whenever they can in order to save on their budget. You, on the other hand, will win yourself some sure profits for the winter.
More time to build a strategy
Every experienced retailer knows that a strategy is a vital part of their Christmas campaign. Logically, the earlier you begin, the more time you will have to perfect it. You can come up with ideas for your winter catalogue or to even begin arranging it. In addition, do not forget to always develop your brand and maintain a presence in the social media websites. You may even opt to hire a professional online marketer as New Media Group to highlight your products to a larger audience of consumers.
Retail companies should not wait until the holiday season. They need to start stocking up now, if they want to enjoy good profits. Moreover, if they show creativity and innovation, they can even launch some of their Christmas sales a few months in advance.
