The shopping season in 2014 will start with the 19th edition of Dubai Shopping Festival. The event will kick off on January 2.
The news was announced by DFRE (the Dubai Festivals and Retails Establishment) right before the upcoming end of the ‘Summer in Dubai’ campaign.
‘Summer in Dubai’ is also organized by DFRE. It is scheduled for end on September 7 after a three-month run. It consisted of many events which attracted the attention of a lot of people in Dubai during the summer. Among them was also the festival Dubai Summer Surprises and Ramadan in Dubai. The latter of them illustrated different traditions connected with the holiday. Another summer event, which took place in the city, was Eid in Dubai. It managed to gather people from various cultures and communities for Eid Al Fitr. Modesh World was also among the seasonal attractions in Dubai. The facility, known as the biggest indoor entertainment destination, welcomed many families.
Dubai promises to withstand its reputation of a hotspot for events in 2014. The Dubai Shopping Festival 2014 will be the first big event for the year. It will lure tourists from every corner of the world with never-stopping celebrations. DSF 2014 will run for a little over a month. In addition, it will offer plenty of bargain shopping, entertainment, as well as tempting prizes.
Spekes person from DFRE stated that the Dubai Shopping Festival is the best shopping and entertainment event. The Dubai Festivals and Retails Establishment will enable its partners, like travel agents, retailers and hotel operators, to prepare for the festival. That will allow the festival to offer a series of top-quality events. In addition, from DRFE are certain that Dubai Shopping Festival will remain true to its reputation. Dubai Schopping Festival 2014 will again bring memorable experiences to the millions of people predicted to attend it.
The previous editions of DSF attracted nearly 47 million people. They contributed about AED114 to the economy of the emirate. This success is attributed to Dubai’s already well established reputation of a festival and shopping hub. The city first started to organize top-class festivals 17 years ago. Also, it has an entire government entity which manages such activities. As a result, DSF is among the oldest and most successful and popular shopping events. In comparison, other festivals around the world are mainly organized by privately owned companies.
Tourism Booster
DSF 2014 will also play a role in Dubai’s new tourism strategy. It’s goal is to attract 20 million visitors per year by 2020. This is the ambition of the Ruler of Dubai and Vice-President and Prime Minister of UAE, His Highness Shaikh Mohammad Bin Rashid Al Maktoum.
DFRE states that it has already started to work on the organization of Dubai Shopping Festival. The agency’s primary goal is to make the DSF 2014 as successful as its previous editions. In addition, it will try to further improve Dubai’s reputation as a center of events with a global importance. Also, DFRE will try help Dubai receive the awards for the ‘World Festival and Event City.’ The emirate got the award two times in the last two years.
From DFRE shared that they highly value the efforts offered by its partners, sponsor and Dubai’s government bodies. According to the agency, their support was vital for the long history of the festival.
Dubai Shopping Festival was first organized in 1996. Since then, it has managed to evolve from a simple shopping event to a world-class festival. Today, it offers both shopping and entertainment and it lures millions of visitors with each of its editions.
