Google Names New Android KitKat
Google made a surprising move. The company will name the next version of its Android operating system KitKat. However, Google denies that this is a part of a new marketing strategy.
Google has the tradition to name its mobile operating systems after treats. Some of the past versions of Android, for example, were dubbed Cupcake, Donut, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. Initially, it was rumoured that Android 4.4 will bear the name Key Lime Pie.
It is clear that something made Google change its mind. But what was it? Probably it was a marketing move? According to the technology company, this was not the case. Google explains that there are no money involved in this bizarre decision. The giant states that it give up on the Key Lime Pie idea, because not many people knew the taste of this dessert. Google adds that it chose to name Android 4.4 KitKat, because it was both “fun and unexpected.”
However, soon after the KitKat announcement, it became clear that Google and Nestle did made a deal. There is still not information on the details concerning this new partnership. Despite that, Nestle has already built and launched an entire website promoting Android-branded KitKats. In addition, the company has started working on new packing for its product which will have an Android theme. Also, Nestle will give consumers, who buy the new treat, the chance to win some big prizes. Among them is also Google’s Nexus 7 tablet PC.
Google, on the other hand, has added a statue of Android KitKat in front of its headquarters. The company does that with every new version of its mobile operating system.
All of that sounds a lot like a new marketing campaign. Still, Google is not willing to classify its new partnership in that way. Nevertheless, marketing experts have already started to warn that this is not a good decision. That was because consumers would inevitably start to associate Google and Nestle with one another.
Although Google was generous in details concerning the choice of name for its new mobile OS, it did not share anything on its features. Therefore, the mystery remains. It is expected that the company will release Android KitKat in October.
