The 2013 Global Brand Simplicity Index is an output of more than 500 brand ratings across 25 industries, based on a survey of more than 10,000 consumers in North America, Europe, Asia and the Middle East. Once the results were aggregated, Siegel+Gale used the data to generate two scores to measure simplicity: a Brand Simplicity Score and an Industry Simplicity Score.
Within the Middle East, Google, YouTube and Samsung emerged the Top Three, with Carrefour in fourth and Apple in fifth. Among regional brands, Emirates airline flew into seventh spot and Gulf News was 11th. McDonald’s was(15th), and KFC and Yahoo! were ranked 16th.
From the UAE and Saudi Arabia, there were 1,764 respondents in the poll, conducted between May 3 and July 2. Here are the top 20:
