Similar to fashion trends, recruitment practices vary from season to season. That is true for both employers and job seekers. Job providers constantly explore new ways to add skilled professionals to their team. Job seekers, on the other hand, are becoming more creative in their hunt for the ideal job position. The same tendency will be preserved in 2014. New recruitment trends will replace those that appeared in 2013. If recruiters and job candidates want to stay ahead of the competition, they will need to familiarize themselves with the latest tendencies in the sector.
Mobile Job Seekers
An increasing number of job seekers are relying on their smart mobile devices, like tablets and smartphones, to run online job searches. However, not all career websites and web platforms are mobile-friendly. As a result, job candidates may turn to other sources. That is why companies need to create a mobile recruitment strategy if they want to attract the attention of more potential employees. For instance, they can add a link on which job seekers can apply for any available positions.
Recruiting Will Have More to Do with Marketing
In 2014, recruiting will have much more to do with marketing. Recruiters will need to create and entire employer brand in order to improve their reputation and to lure more job candidates. As a result, chief human resource officers will almost turn into marketers.
Personal Interaction is Trendy Again
Although technology has turned into one of the main recruiting tools today, in 2014, job seekers will start to show more interest in personal interaction with recruiters. Surprisingly, that will be especially the case with millennials. Even though they are generally fonder of technology, they will attend more career fairs during the next year. Therefore, companies should not rely only and entirely on web services when they are searching for new job candidates.
Information Becomes Crucial
Recruiters will want to gain a better insight into the talent market and their audience. For that purpose, they will need to collect demographic data just lie marketing professionals do. This information will enable human resource teams to improve their recruiting strategies and practices.
In general, recruitment in 2014 will be much more related to marketing than ever before. In addition, even though technology will continue to play a big role in the sector, it will not be of leading importance.
