Owning a car today has become a necessity. As cities grow and develop, distances increase. Of course, it is always better to invest in a vehicle that can offer safety, precision engineering and attractive design. However, often consumers are left with little choice but to spend huge amounts of money on quality automobiles. That is especially the case in the Middle East, where vehicle manufacturing continues to be rather limited. However, every rule has its exception and in this case, its name is – Volkswagen.
The brand Volkswagen stands for “people’s car.” This comes from the fact that the company not only produces practical and efficient vehicles, but it also offers them on very affordable prices. Currently, Volkswagen operates on countless markets and over the past few years, the Middle East is one of the company’s central locations. As a result, consumers from various cities and countries in the region, like Dubai, Abu Dhabi, Jordan, Qatar, Bahrain, Oman and Kuwait, can now enjoy the amazing opportunity to own an innovative, yet budget-friendly car.
While in the past, German-engineered vehicles were a rarity in the Middle East, today thanks to Volkswagen they are closer to everyone in the region. Over the last few years, the brand managed to introduce a greater variety of its cars on the local market. The common thing between them is that they come at a low price, but they offer high-end quality. That is probably why the company registered a rapid growth in the Middle East over the past two years. In 2013 only, Volkswagen increased its deliveries in the region by 30%.
However, the affordable price of Volkswagen’s cars is not the only one to blame for this success. Clients of the company get to be treated with many other benefits. For instance, they are offered Added Value and various services that help preserving their vehicle’s excellent performance.
Still, the combination of exclusive pricing and German automotive traditions are what truly stand in the core of Volkswagen. In fact, even the latest car models of the company are available for a large scope of Middle East clients, including the new Golf and the new Golf GTI. Therefore, it is not surprising that the company delivered nearly 14,000 vehicles to its customers in the region only in the past one year.
It is clear the Volkswagen has the potential to challenge its local competition with its innovative an affordable products or to even transform the industry in the Middle East. However, above all, this would be a win-win situation for clients, as they get to save and to enjoy unmatched quality at the same time.
To learn more about Volkswagen’s work and car models offered in the region, you can follow VW Middle East on Twitter or like the company’s Facebook page. For even more insight into the brand’s history, services and product, visit the official website of Volkswagen for the Middle East.
