Publish only information of value and do not spam – This means that you should not bombard your social followers with ads or self-promotional messages. In addition, do not talk about only you and your company. Try to offer your clients some additional content that is relevant to the field in which you are working. For instance, that could be an interesting research or just some fun trivia facts.
Think before you post anything – Be careful whenever you update your business profile. Avoid publishing something that may not be perceived positively by your current and potential customers, as well as by your boss.
Be polite and respectful – The quickest way to win over a client is by maintaining a polite and friendly tone. Treat people the way you want to be treated. Also, remember that the customer is always right. So, if someone has something negative to say about you or your business, be patient and hear them out.
Don’t send out requests for games or birthdays – Do not treat your business profile as a personal one. Playing games or creating birthday calendars is, first of all, a complete waste of time when it comes to business marketing. Second, it can look really unprofessional.
Do use hashtags, but don’t overuse them – Do use hashtags. With them, you can quickly categorize your posts and make them more visible for the world. Nevertheless, do not add hashtags in front of every word in your post. This would make the entire practice useless.
Nice blog post. I think it is important for businesses to define a social media policy to ensure every one is aware of what they should be saying. Colleagues need to remember they are presenting a business and not themselves.t