If you are planning to stop by Dubai this summer, you will be anything but disappointed. The city’s calendar will boost with various festivals, cultural celebration and events offering entertainment for the entire family.
This year, the Summer in Dubai season will kick off on June 15th and it will continue through September 6th. As always, the initiative will include different festivals and events, among which Eid in Dubai, Modesh World and Ramadan in Dubai. However, without a doubt, the highlight of Summer in Dubai will be Dubai Summer Surprises.
The 2014th edition of DSS will be the 17th in its history. The festival will start on August 2dn and it will run through September 5th. Dubai Summer Surprises is once again expected to be a magnet not only for tourists but also for Dubai residents. Although DSS is promoted as a family-oriented event, it also appeal a lot to shoppers.
Shopping Adventure
This year, more than 6,000 stores will offer generous promotions and discounts as part of Dubai Summer Surprises. For example, the Dubai Shopping Malls Group alone will give away AED 5 million in the form of various prizes. In addition, many of the summer shopping promotion in Dubai will even kick off before the start of DSS 2014. In that way, they will expand the shopping season in the city and make even more residents and visitors happy. Similar to previous year, you can expect to see flashy raffle prizes like brand new sports cars or bars of gold.
Family Fun
But DSS 2014 will be much more than a shopping bonanza. Organizers of reveal that there will be plenty of family entertainment. It will include an impressive number of programs for kids and music events and concerts. The performers who will participate in the upcoming edition of Dubai Summer Surprises are yet to be announced. After all, the event is all about surprises and its calendar will be revealed step by step.
Those of you, who want to check out DSS 2014 should keep their eyes wide open for travel promotions. Many hotel brands in the city, as well as Dubai’s airline company Emirates like to launch special discounts and packaged as the festival approaches.
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