London School of Marketing released an interesting list that includes the names of the most marketable celebrities today. Among them are stars like Taylor Swift, Katy Perry, Sofia Vergara, Jennifer Lopez and Angelina Jolie. However, at the very top is singer Beyoncé for which the past one year was the most successful in her career. But why would a the London School of Marketing publish some list filled with Hollywood celebrities? Well, being a successful celebrity today has more to do with business skills than with talent. That is why Hollywood stars make ideal marketing case studies.
Beyonce – Break Rules to Build a Career
Many people would say that Beyonce’s biggest marketing trick is having Jay-Z as her husband. The rapper is one of the leading figures in today’s music industry. However, over the past few years, Beyonce managed to throw a shadow over the popularity of her hubby. She even surpassed Jay-Z on a number of prestigious Forbes’ rankings. So what is her secret? In the most basic terms, it is her unconventionality. Beyonce has showed a number of times that she is not afraid to break the rules. In December 2013, she released a surprised album and she only used her social media accounts to promote it. In addition, the album featured not only songs, but also music videos for them. Needless to say, that made it pricey than what consumers are used to pay for music. Still, it became one of the fastest selling music albums of all time. The lessons that business professionals can take in from Beyonce’s that unconventionality will make you stand out from the completion.
Taylor Swift – Love Your Clients/Fans
Along with Jennifer Lawrence, Taylor Swift is one of the youngest celebrities on the list. Swift still manages to keep her squeaky-clean image by staying out of trouble and showing lots of love to her fans. The singer has the habit of helping a fan in need every now and then. More recently, Swift decided to send out personalized Christmas gifts to some of her most dedicated admirers. In that way, she quickly made it to the headlines and increased her fanbase. This also makes a great marketing strategy through which business can show some love to their clients.
Roger Federer – Success is the Greatest Marketing
Roger Federer continues to be among most popular tennis players in the world. However, his only strategy for attracting new sponsors, partnerships and fans is his success on the court. Federer does not invest much time talking about his private life in interviews or getting himself involves in off-court scandals. Instead, he focuses entirely on being the best in what he does.
Angelina Jolie – Show That You Can Grow, Change and Evolve
In her early days, Angelina Jolie was more famous for her romantic affairs and off-the-rails off-screen behavior. But these days are long gone. Today, Jolie is a respected humanitarian, film director, mother and a wife. She is also among the world’s most influential celebrities. To achieve that it almost seems that you need to have master’s degree in marketing. Jolie, however, showed that time and hard work will also do.
Here is the complete list of the world’s most marketable celebrities, according to London School of Marketing:
- Beyoncé
- Oprah Winfrey
- LeBron James
- Ellen DeGeneres
- Taylor Swift
- Kim Kardashian
- Roger Federer
- Sofia Vergara
- Jimmy Fallon
- Angelina Jolie
- Jennifer Lawrence
- Katy Petty
- Jennifer Lopez
